Christine Cassis (u/thunderemoji)
New year, new (community to support) you? With more than 330M monthly unique visitors and 18+ billion views per month, Reddit is an endless resource for health and fitness information, and the categories only continue to grow in interest. In fact, we saw a 43% increase year-over-year from 2017 to 2018.
Engagement in health and fitness communities showcases a variety of interest. From trendy diets, such as a Keto, to lifestyle changes such as vegan, skincare, motivation and more. Redditors are more than just health-conscious fitness fanatics, they’re massive, engaged and growing. Before we dig in, here’s a run down of health and fitness on Reddit by the numbers:*
- 161 million monthly views
- 125 million redditors are health-conscious
- 14 million visitors to health & fitness communities
- 10 million subscribers to health & fitness communities
Home to health & fitness enthusiasts online
Looking for some fitspo or wellness tips? Redditors can help! About 39% of all redditors are health-conscious, participating in some of our top health & fitness communities such as:
- r/fitness
- r/skincareaddiction
- r/keto
- r/loseit
- r/bodybuilding
- r/progresspics
- r/getmotivated
- r/vegan
Compared to other online platforms, such as Facebook (35%), Twitter (33%), Instagram (31%), redditors are not just more invested, but active. Additionally, according to ComScore, 66% of redditors regularly participate in sports, fitness and other physical activity.**
Discover & discuss
Reddit is the place for health-conscious discovery and discussion, with enthusiasts spending 15x more time monthly with Reddit than enthusiasts on other health and fitness-focused destinations.
Not only that, they’re taking their online interests offline, too. Reddit self-care enthusiasts are spending real-world dollars such as being 50% more likely to have purchased health food in the past month. They’re also 11% more likely to have a gym membership and have visited in the past month.***
With Reddit’s health and fitness communities to grow, there’s a great opportunity for users and brands alike to participate. Whether you’re looking for the latest news, the scoop on trends, reviews of the latest equipment, products and routines, there’s a relevant conversation and community for you. Stay tuned for more insight reports on our blog.
*Source: Internal Data
**Source: ComScore 2018
***Source: Placed
