- OpenX Programmatic Direct: PMP for Demand Partners

For Demand Partners

OpenX Programmatic Direct: PMP

Priority Access at Scale


- OpenX Programmatic Direct: PMP for Demand Partners

Achieving Campaign Goals

Reach audiences through priority access to exclusive inventory at scale,
with customized buying models to meet campaign criteria.
- OpenX Programmatic Direct: PMP for Demand Partners
First-Look, Viewability and Custom Deals

The inventory you can’t access elsewhere: high-viewability packages, top comScore publishers and other deals designed to meet specific campaign needs with greater visibility across publisher inventory.

- OpenX Programmatic Direct: PMP for Demand Partners
Quality Audiences at Scale

One source for trusted supply with global audience reach, 1,000+ discoverable packages and instant deal scale through Multi-Publisher Deals.

- OpenX Programmatic Direct: PMP for Demand Partners
Priority Access

Custom packages give you the best chance to win at certain price points. Header bidding relationships provide the ability to compete for typically direct-sold impressions, reaching unique users otherwise unreachable through the open exchange.

- OpenX Programmatic Direct: PMP for Demand Partners
Advanced Tools

OpenX Programmatic Direct is constantly evolving to help our demand partners buy more efficiently through enhanced user data, viewability metrics and more signals in the bid request.

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OpenX Private Marketplaces

OpenX Private Marketplaces offer a better path to reaching your audience. Discover exclusive inventory first, access thousands of premium packages, and create deals tailored to your campaign goals.


  • As one of Turn’s cleanest supply partners, OpenX brought inventory quality and scale, contributing to a healthy ecosystem and safe buying environment for Turn and its buyers.

    Julius Ramirez, Sr. Director Global Business Development, Turn

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    - OpenX Programmatic Direct: PMP for Demand Partners
  • OpenX Bidder adds 24% more users and 16% more ‘high-value’ users to what tag-based publishers already provided.

    Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath

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    - OpenX Programmatic Direct: PMP for Demand Partners
  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped.

    Ben Harman, Director of Advertising Operations, CarGurus

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    - OpenX Programmatic Direct: PMP for Demand Partners
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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    - OpenX Programmatic Direct: PMP for Demand Partners

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.
- OpenX Programmatic Direct: PMP for Demand Partners

Product Documentation

OpenRTB API

View Documentation
- OpenX Programmatic Direct: PMP for Demand Partners

In the news

OpenX Unveils Real-Time Guaranteed

View Press Release
- OpenX Programmatic Direct: PMP for Demand Partners

Product Documentation

Viewability (Imp Object)

View Documentation
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OpenX Programmatic Direct 101 for Buyers

A cheat sheet for buyers

Private Marketplaces, Automated Guaranteed, Programmatic Guaranteed — the ad tech world is filled with various buying channels and so much new terminology. But we’ll make sure you stay ahead of the curve with this easy cheat sheet!


Download PDF

OpenX Blog

The latest innovations, insights and trends in ad tech.

Thought Leadership

Best-in-class content answering the biggest questions in the programmatic advertising industry, including a collection of infographics, guides, research, white papers and more.
- OpenX Programmatic Direct: PMP for Demand Partners

Maximizing Value for Brands & Marketers

Quality. Experience. Scale. Technology.


Contact Us

- OpenX Programmatic Direct: PMP for Demand Partners