Below is my column in The Hill Newspaper. Even after Nike embraced Colin Kaepernick, I was flabbergasted by the decision of Nike to pull sneakers showing the early American flag because Kaepernick found it offensive. Supporters of Kaepernick has insisted that the flag is now a symbol of white supremacists. I do not know about the adoption by white supremacists but I am familiar with the flag being used by prior protesters ranging from Civil Rights marchers to anti-Vietnam activists as well as displayed at events like President Barack Obama’s inauguration. Today, the Anti-Defamation League added its voice in saying that “We view it as essentially an innocuous historical flag. It’s not a thing in the white supremacist movement.”
Nevertheless, Nike has clearly decided that it will write off those citizens who feel strongly about the flag as a national symbol and play to Kaepernick’s base. The company’s sales went up seven percent after its controversial decision to hire Kaepernick for its campaign in 2018. Yet, the move has also hurt its brand with a sizable number of Americans and the latest move will likely weigh heavily on many not to buy Nike products. Many of us are not inclined to buy Nike products in light of its extreme position on the flag.
Here is the column: Continue reading ““Just Don’t Buy It”: Nike Controversy Is About More Than Sneakers” →