Big Tech is often in a monopoly situation (for example, Amazon's Audible owns something like 90% of the audiobook market), but even where they aren't monopolies, they are often monopsonies: a single buyer that controls the whole market that a variety of sellers want to sell into.
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When Ios launched, Apple's App Store took a 30% royalty on all apps sold. App vendors responded in large part by switching to free apps that charged in-app for annual subscriptions and other fees, prompting Apple (by then the dominant smartphone seller and critical to many companies' businesses) to ban in-app purchases except through Apple, which would charge a 30% commission on the lifetime revenues from each user.
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