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Twitter Ads pricing
Whether you’re a small business or a large brand, Twitter Ads campaigns can be customized to accommodate your budget. There is no minimum spend required for Twitter Ads, and you always have complete control over how much you want your campaigns to spend.
Plan your budget by learning more about billable actions, auctions, and bids.
Billable actions
What you will be charged for depends on the campaign objective you choose. Each campaign objective has a different billable action, and you’re only charged when that action occurs. In other words, billable actions are what you're charged for.
For example, when you choose the Website clicks and conversions objective, you will only be charged when someone clicks the link to your website. A link click is the billable action of the Website clicks and conversions campaign objective.
Learn the billable actions for each campaign objective.
Auctions
The price you’ll pay per billable action is not a fixed rate. Our ads run on an auction system, where all advertisers bid on available ad space for the audience they want to reach.
How much you pay for your campaigns will depend on factors including:
- How engaging your ad is
- The size of your targeted audience
- How many other advertisers are also targeting that particular audience
- How much you bid
In general, audiences in high demand will require higher bids to run. Learn more about how your targeting criteria affects how ads run.
Bids
A bid represents how much you’re willing to pay for the billable action(s) for the objective you’ve selected.
When your campaign starts, it enters the Twitter Ads auction. There it will compete against other advertisers targeting the same audience. The ad will run based on factors including the relevance of your ads to your targeted audience, and the bid you set. The advertiser with the higher bid generally has a greater chance of winning the auction and having their ad run.
Learn more about setting a competitive bid and the different bid types.
In addition to your bid, you can set a campaign budget for the total amount you want to spend.
Twitter Ads pricing FAQs
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How much do Twitter Ads cost?
Arrow down iconHow much you pay in your campaigns is up to you. By setting up your budget during the campaign setup, you can control the amount you'll be charged. Learn how to set your campaign dates and budget.
The price of each billable action in your campaign is not a fixed rate, as our campaigns are priced in an auction model. The targeting, creatives, and bid you select in your campaign setup will help determine how much each billable action costs.
We recommend setting your campaign budget to an amount you're comfortable spending, and then follow our campaign optimization guides to reach your goal price per action.
Learn more on why your campaigns might not be receiving impressions.
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What are the billable actions of each campaign?
Arrow down iconEach campaign objective is specialized to achieve a different goal, so you can select the one that aligns the most with what you want to achieve. Remember, each campaign has a different billable action and you're only charged when a user makes that action.
Learn how to set up or optimize each of our campaign objectives.
