Proving she really doesn't friggin' care, the First Escort, mistress of cognitive dissonance, has proudly announced she's expanding her Be Best campaign to "better the lives of children everywhere," evidently unaware of thousands of brown children - exceptions may apply - currently traumatized, terrified, snot-and-lice-covered and sleeping on freezing concrete floors who may not be up to being their best just now. Twitter and the rest of the sentient world are here to remind her.