Get recognised as a business.
When you create a business account on Instagram, you'll be able to get insights about your stories, posts and followers.
25 million+
businesses now have profiles on Instagram.1
Get the insights you need to fuel your Instagram marketing strategy with Facebook IQ's Insights to Go.
Starting a business account is quick and easy.
Set up an Instagram business account to give people more information about what you offer. You can also convert your existing account into a business account.
Step 1: Download and launch the app.
Download the Instagram app from the App Store, Google Play store or Windows Phone Store.
Step 2: Set up a free business profile.
Learn how to start using Instagram for Business in this free Blueprint course.
Step 3: Post content and follow people.
Start posting content that you'd like to see in your feed using relevant hashtags, and start following similar accounts. Go to Instagram to get started.
Learn how to set up an Instagram business profile on the Instagram Help Centre.
Let people see, tap and explore.
Shopping on Instagram lets you create and tag a post from your business with products directly from your iOS mobile devices. This immersive mobile experience drives richer product discovery and exploration.
Ready to create Instagram content? Here's how.
Instagram is a highly visual experience. Learn how to tell your business story through photos, videos and captions.
1. Define your business personality.
If you're new to Instagram, we recommend following these three steps: Figure out what story you want to tell, decide on a cohesive look and feel for your account, and post consistently.
2. Stand out with good creative.
What qualifies as good creative on Instagram? Hint: Good creative is simply good creative – it follows the same creative principles that you'd apply to any marketing channel. Include your logo or colours, tell a story about your business and ensure that the quality of your content is reflective of the quality of your business.
3. Create quality photos and videos.
Not a photographer? Creating quality content on Instagram doesn't have to be difficult. You can take professional-looking photos and videos just using your phone.
