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Why back to school is one of the year's most important retail moments

Inspiration | 22 August 2019

Back to school is rapidly becoming one of the most important yearly moments for retailers. Here are insights and tips for marketers hoping to make the most of back-to-school season.

How Thierry Henry and Facebook helped Guinness score in Africa

With smartphone usage soaring across the continent, the stout brand saw an opportunity to personalise its advertising like never before, with help from Facebook and Arsenal legend Thierry Henry.

What’s cooking on Instagram: 5 food and drink trends marketers need to know

Tip | 31 July 2019

Explore the five well-known food and drink trends marketers need to know about when advertising their business on Instagram to improve community relationships.

Financial Services Advertising: Driving growth with good measurement

Strategy | 23 July 2019

Consumers are increasingly discovering financial services products across different devices.

A comprehensive analysis of the video landscape

Strategy | 22 July 2019

There is no single-source of truth in the media landscape showing us where people are spending their time consuming content, or how engaged they are. So we decided to find out for ourselves, and commissioned PwC to conduct extensive consumer research into the entire Australian video landscape. The results of the My Screen: Australian Video Consumption report show it may well be time for marketers to look again at some basic assumptions.

How marketers can make the most of the summer season

Insights | 12 July 2019

From a dip in TV viewing to the rise of the BBQ, here are the essential stats marketers need to know for summer.

'We’re at a tipping point' Why Barclays is banking on women’s football

Interviews | 9 July 2019

The FIFA Women’s World Cup 2019™ was a resounding success, but what’s next for brands and women’s football? We hear from Barclays about their major multi-year commitment to England’s highest women’s football league, the Women’s Super League.

The Changing Face of Women's Sport

Tips | 30 June 2019

How we depict women in sport is changing. Getty Images’ creative insights expert Jacqueline Bourke shares how brands can get it right.

Facebook launches digital skills training for UK veterans looking to start their own small businesses

Announcements | 27 June 2019

Facebook launches digital skills training for UK veterans looking to start their own small businesses

How to get the most out of video

Inspiration | 27 June 2019

Discover the latest about Facebook advertising with Facebook Business News.

Bringing ads to Explore, Instagram's discovery destination

North America | 26 June 2019

See how businesses and advertisers can now connect their brand and improve discoverability to an engaging audience in the Explore feed.

Get in the Game: How advertisers can celebrate a summer of women's football

Announcements | 6 June 2019

Women's football is on the rise around the world, and Facebook Business is spotlighting the women's game with a campaign to help advertisers join in the excitement.

New: Branded content ads on Instagram

Asia Pacific | 4 June 2019

Discover how advertisers and businesses use the new Instagram branded content ads as a new tool for their marketing and promotion strategy.

Facebook insights & marketing tips for the FIFA Women’s World Cup™

Insights | 30 May 2019

Discover Facebook insights about women's football and ideas for how marketers can develop campaigns aligned to the women's game.

New behaviours in banking

Insights | 29 May 2019

Your customers are looking for seamless, mobile-first experiences. Be ready for them.

Financial Services Advertising: A closer look at your retail banking consumer

Insights | 27 May 2019

Your retail banking customer is changing. Read about their new behaviours and learn how you can respond to them.

What businesses should know about the upcoming tool for managing off-Facebook activity

Announcements | 14 May 2019

In the coming months, we'll begin rolling out a tool that lets people see and manage their off-Facebook activity. We believe that offering people greater transparency and control will ultimately have a positive, long-term effect on businesses using Facebook, but here are some things to bear in mind as the feature rolls out.

Updating our ad policies for financial services and products

Announcements | 8 May 2019

We're updating our ad policies for financial services and products to prevent misleading advertising and predatory behaviour on our platforms.

Giving Small Businesses the Tools to Succeed on Facebook

Small Business | 7 May 2019

We're making it easier for you to manage and promote your business on our platforms through tools such as Automated Ads, appointments and new video editing tools.

How Vogue used Instagram Stories to sell out its September issue

Inspiration | 1 May 2019

Learn how Vogue magazine used Instagram Stories to sell out their September issue and gain new subscribers.

New: Shop looks from creators

Europe, Middle East and Africa | 30 April 2019

Learn how brands can reach their audience where customers are looking for what their favourite Instagram creators are wearing and shop for it, without leaving Instagram.

Updating our brand safety controls

Announcements | 10 April 2019

We're adding a new feature to help advertisers control where their ads could be associated with other content.

How I Raised £1 Million for Charity with a T-Shirt

Inspiration | 2 April 2019

Her charity's iconic t-shirt, which reads 'Choose Love', has raised millions of pounds for refugees and been sported by celebrities like Julia Roberts and Kate Winslet. Josie Naughton spoke at Advertising Week Europe about the success of her charity Help Refugees.

Facebook's 2019 Easter UK insights: top trends and last minute tactical marketing tips

Inspiration | 1 April 2019

Discover Facebook insights about Easter 2019 in the UK, including top emerging trends, and how we think advertisers can adapt and market in line with these trends.

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