CREATE A PRESENCE
Ready to start the conversation?
Messenger makes it easy to be responsive, whether you want to manually manage conversations through your Page or build a custom presence for Messenger on our API.
If you have a Facebook Page, you're already on Messenger.
Messenger is a convenient way to create personal connections with customers, and it's automatically integrated with every Facebook Page. If you would like to update the messaging preferences on your page, learn how here.
Learn how to create a Facebook PageAutomate your Messenger presence.
MESSAGE CUSTOMERS AT SCALE
Deepen relationships through messaging.
Messaging can help make your business feel more personal and direct.
Get expert tips on how to connect and communicate with customers in this free 15-minute Blueprint course.
Set a welcome greeting.
With a Messenger greeting, you can set a customisable greeting to appear when someone begins a conversation with your Page for the first time. This greeting appears before any messages are sent and can provide any information you want people to have before they message you.
Set expectations with Instant replies.
Turn on Instant Replies to send an automated reply to anyone who messages your Page. This feature can be used to greet customers and thank them for contacting you before you can respond personally.
Use an away message if you can't be there.
Whenever you're away from your computer or phone, you can turn on Away Messages to let customers know that you'll respond soon. This helps you maintain your responsiveness rating and set expectations with your customers.
Send the right message to each customer.
Look at your customer information cards to get information on your customer before responding. The context shows you their local time, where they live, order history and more information about that customer. This helps you tailor a message that's right for them.
Save time with saved replies.
Saved replies allows you to write, save and then re-use messages. These can be especially useful for commonly asked questions such as about your opening hours, email address or phone number.
Learn how to set up messaging for your Facebook Page in the Help Centre.
Building the right experience for Messenger begins with people.
Make a good impression with these creative tips for Messenger experiences.
Learn about the Messenger platform and start communicating at scale in this 15-minute Blueprint course.
Be a conversationalist.
Find your business voice and use it to speak with people – not at people. Your experience offers an incredible creative writing opportunity to develop your brand's character and voice – and to guide people through unique interactions based on the words and ideas.
Design for people.
Design your experience with customers in mind and focus on solving problems they face in the customer journey.
Express yourself.
Messenger experiences can include a variety of rich media, such as images, audio, video, GIFs, location, web content and text. Take advantage of all the creative capabilities available to you when building your experience – the space within Messenger to express your brand is wide open.
Be supportive.
Experiences that offer an extension of the customer journey as an additional service channel should be built on established infrastructure. Consider integrating into your CRM system, and how you'll leverage your existing customer support process.
Learn and improve.
If you're leveraging machine learning in your experience, bear in mind that it takes time to test and learn and grow and add more logic and intelligence to your experience, often by leveraging a human element.
DRIVE DISCOVERY
Get discovered by the more than 1.3 billion people who use Facebook Messenger each month.
Once your business has a presence on Messenger, let people know that they can communicate with your business with online and offline conversation entry points.
Customer chat plugin
Integrate your Messenger experience directly into your website.
Send to Messenger plugin
Add this button to your website or mobile app to help people open a conversation in Messenger.
Checkbox plugin
Display a checkbox in forms for people to opt in to receive messages and updates through Messenger.
Discover tab
Help people find your business.
Facebook Page call to action
Include a button on your Facebook Page that allows people to open a Messenger conversation with your business.
m.me links
Send people from an owned channel into Messenger.
Amplify your efforts with ads.
Messenger's advertising solutions help your business drive unique outcomes that matter to you, from raising awareness to driving transactions.
Extend your reach with Messenger ads.
Put your business in front of the 1.3 billion people who use Messenger each month by simply running ads on the home screen of the Messenger app.
Start new conversations.
Click-to-Messenger ads let people initiate communications with your business.
Restart existing conversations.
Haven't interacted with a customer for a while? Get in touch using sponsored messages.
