Vehicles
Sell more vehicles with Facebook for auto.
Guide car shoppers from consideration to driving off the forecourt – and beyond
Accelerate every phase of the purchase life cycle, from raising brand favourability, to selling more cars, to increasing visits to the service bay. Shoppers are their real selves on Facebook, so you can confidently reach hand-raisers, in-market shoppers and current owners.
Create demand
Promote new features, models and benefits with Facebook's massive reach and ultra-specific shopper targeting.
Drive consideration
Use data matching to accurately identify prospects, drive them to regional and dealer sites and kick off the purchase cycle.
Close the deal
Activate your CRM/DMS to develop custom messaging based on each customer's needs and guide them towards purchase.
SUCCESS STORY
DARCARS drove site visits with automotive inventory ads
DARCARS used Facebook automotive inventory ads (previously named dynamic ads for automotive) to increase dealership site traffic, resulting in over 45,000 vehicle page views in three months at 92% lower cost per view.
SUCCESS STORY
Brown Chevy put local car sales into high gear
This Texas car dealer ran lead ads to reach the local market. The result? 12.5-times return on advertising spend and eight vehicles sold at a higher profit.
Get the tools to rev up your operations
Find the right Facebook advertising solutions to help you meet your business goals at national, regional and local levels.
Show the right offers
Automatically promote the vehicles and services that matter most to people.
Generate quality leads
Make it easy for people to learn about your dealership whilst you generate leads.
Sell to your local community
List used vehicles on Marketplace to reach interested buyers.
Connect with existing customers
Use contact lists, site traffic or app activity to reach people who've already shown interest in your business.
Show off your offerings
Use video to display different facets of your vehicles and business in a dynamic way.
Track your results
Let people explore
Tell your dealership's story with our most immersive and customisable ad format.
“
Facebook ads have given my dealership the ability to target the exact customers that matter to me and my business. There is no other marketing solution in the world that allows me to target exactly who I want to speak to at the exact time I want to speak to them.
Joe Castle
CEO of Castle Auto Group in Chicago
Reach more car shoppers in your area
The Facebook family of apps for connecting people and businesses.
