More Strategies For Household Savings

February 12th, 2014 by

We’re all in the same boat nowadays. An ever worsening national economy has seen prices for most everything rise seemingly by the day. It’s not just gas – though the global oil shortage has much to do with associated cost hikes. Even food manufacturers and distributors are suffering through tough times and must raise prices. Fact is, we are experiencing an inflationary period similar to the Carter years, and most American heads of household (weaned through the unprecedented expansions of the 80s and 90s) don’t know how to handle the current financial paradigm. We’ve become so accustomed to consumer debt and carefree purchases that we no longer even understand the notion of spending discipline.

Nevertheless, as unemployment continues to rise and property values continue to fall, most families now recognize that something has to be done to halt the endless reliance upon credit cards. The quickly growing mountain of personal debt amongst our citizenry, after all, has much to do with the problems facing our national economy, and most economists agree that things shall not get better any time soon. It’s time to tighten our belts and face the music.

There’s a number of obvious solutions to household budgeting that shouldn’t need to be explained. Take account of family spending habits and cut back where needed. Clip coupons and shop, whenever possible, at bulk markets that offer bargain pricing – though not before making sure you aren’t buying more than your family can use. Trade down your vehicle for something with better gas mileage. Avoid expensive vacations. Do not presume things will improve.

For this article, we asked a variety of different consumers across the nation for their own saving strategies midst these trying times. Most, once again, were rather obvious (the Sports Utility Vehicle would be a poor idea; purchasing necessary household goods at a fraction of cost from estate sales would be an excellent one) or too personal to the specific consumer (a wood stove for those three weeks of relative frost may make sense for Sacramento but would not well serve our readers up north), but a number of their suggestions were actually quite helpful. In the following piece, we have compiled the most helpful tips so that all may benefit from practical solutions to our spiraling economic crunch.

Insure Savings!

To be sure, especially with so many Americans foregoing necessary check-ups and doctor visits because their employment (and government) do not sponsor preventative treatments, we don’t suggest that anyone avoid paying for health insurance. For many American families, that should – reasonably! – be one of their largest monthly expenses. At the same point, the costs of many other insurance plans may be overly protective or, in many cases, not needed at all. Life insurance for bachelors might have made sense your grandfather’s era, when one needed something to borrow against later in life, but, this age of instant credit availability, there are better investments. Similarly, too many vehicle or home owners are tricked into absurd premiums to off-set negligible deductibles. Think of it this way – how often do you crash your car? Wouldn’t saving a hundred dollars a month within a creditable program clearly make more sense than paying an extra hundred dollars a month just to avoid another thousand dollars should the worst happen?

Phoenix, Arizona’s Mr. Jean Papillcoch told us: “An old buddy sold me on this car insurance package. Seemed great at the time – collision, theft, even took care of me personally if I was in an accident. And, you know, you get used to just paying the bills, but I haven’t driven that car in over a year. Just money down the drain. The wife finally saw the paperwork, showed me what I was actually paying for, and … I don’t even have a boat.”

Drink Responsibly!

The problem with many household budgets is that they do not take into full account what family members actually spend their money on. That daily can of Diet Coke after the gym (more about that later) and morning cup of Machiatto would actually be greater than most families’ electric bills once added up. Alcohol, as well, has it’s own diminishing effects upon personal economy, but most oenophiles insist the distinction between a well researched four dollar bottle of wine and the average supermarket find for twenty dollars would barely be noticed. Simply by carrying thermoses or using the office blend, buying generic sodas from bulk discount stores, and choosing taste over label provenance, consumers can easily save thousands of dollars each year!

Mrs. Lisa Munnepenne of Fairbanks, Alaska reports: “It felt weird, the first time, just walking by the Starbucks on the way to work. I mean, I could feel the people behind the counter staring at me. It wasn’t like they waved or anything, but I did feel like I was snubbing them or something. And, Monday morning, the coffee at work tasted just exactly as bad as I thought it would. But, you know what, by Friday, I couldn’t even tell the difference! I didn’t notice at all. Actually … actually, it was exactly like my first week at work.”

Eat In!

There’s so many excuses. The kids want pizza. We have so few hours alone. I’ll make lunch tomorrow. Much the same as with beverage choices, convenience and brand labels control consumer shopping patterns to a ridiculous and inevitably debt aggravating degree. Office workers and young professionals spend too much of their income upon dining out. They might blame a lack of time or wherewithal, but all it takes is a change of habit. Most people actually find that they enjoy their time in the kitchen, and the eventual meals prepared are not only more healthy but, since they’re precisely to the tastes of the chef, genuinely more rewarding. And, regardless of the protestations of fast foodies, home cooked meals are always more affordable.

Mr. Raj Meekaaf; Kalamazoo, Michigan: “There was this café right next to our building, had the best breakfasts, and, even when times got tight, I wouldn’t give it up. Some mornings, that was the only reason I got out of bed. That’s what I thought, seriously. After the firm went under, I had to start cooking for myself. Turns out – food isn’t nearly as important as you might think.”

Invest In Savings!

This is a tricky aspect to treat in limited space. We, obviously, would not advise against well thought out investment strategies – though most employees of larger firms should take advantage of 401k plans should their company promise to match funds. At the same point, too many consumers gamble their money away with representatives of internet speculators that, in all likelihood, have neither the training nor experience to accurately vouchsafe their client’s funds. Even for those web sites that do maintain an attractive rate of return, most of them simply refer business to one of the larger mutual funds accounts – while collecting an extraordinary percentage for transactions that can literally be done by anyone within twenty seconds. Over the course of a lifetime’s investment, these transaction costs can climb to tens of thousands!

Ms. Jessie Williams; Lake Osakus, Minnesota: “I run a home business, and the business has done pretty well in the last few years. Seemed time that I should start thinking about investments, and – I don’t know anything about that. And, also, I live in a rural area, there was nobody in my town that I could talk with, so I started up with one of the on-line firms you see on the TV commercials. After a few months, I started to get the hang of it, and I thought to myself – ‘why am I paying three percent of every trade just so these jokers can push a few buttons?’ No complaints with the service, they treat you like a princess, but is that me?”

Drugs Are Drugs!

Generic brands have always been a source of comedy – well, for as long as there has been advertising; wasn’t that long ago that every commodity would’ve been considered generic. Still, for folks that watch the commercials, bargain priced staples or supplements of even necessary medications are something for the poor folks. Understandable that a century of advertisement has prized brand loyalty for consumers, but, once something – especially medication – has been approved for sale by the Federal Drug Administration, there is no reason Americans should doubt quality. Many pharmacies and hospitals benefit from the largesse of medical sales reps and have good reason to promote one brand above another despite demonstrably equivalent results and a sharp reduction of price.

Mr. Bryan Shadd; Fargo, North Dakota: “My doctor had recommended this pharmacist. You have to follow your doctor, am I right? Took me two years to finally wise up and listen to my friend about his friend and this cheaper way of going about things. Same drugs. Absolutely the same. Maybe they come from Canada or wherever. Should I care where they come from? Should I care who’s selling? They’re half the price, that’s what matters.”

Give It A Day!

Habitual spendthrifts should not carry around credit cards. Before deciding anything of permanence (romantic issues, perhaps, aside), consumers should always take advantage of the “rain check” option offered by most stores or realtors or dealerships. A waiting period is simply necessary for a concerted effort toward efficient and reasonable household finances. If, after two days, you still want to make the purchase, the truck or television or suit will almost always still be available. Honestly, for families concerned about maintaining a budget, anything over seventy five dollars should enforce a twenty hour minimum for studied consultation. You’ll find that, often as not, the product in question does not really seem that important after all.

Ms. Sally Falk; Chicago, Illinois: “I used to be an impulse shopper. I mean, IM-PULSE! Whatever I saw, I just had to have. Right! Then! And, just waiting out two days, like they said, I found … ehh. I mean, it was like I just totally changed minds.”

Keep On The Grass!

This will be of less service to our more urban readers, but one of the first suggestions from financial analysts in suburban communities is simply for homeowners to mow their own lawn. On average, property-owners spend over five hundred dollars a year just on lawn maintenance! In the nicer residential communities, even though the homeowners themselves may be crippled by financial burdens, topiary costs can reach five figures. In part, this is meant as an object lesson by debt professionals: you reap what you sow and you should bear the brunt of your vanity.

Mr. Jon Hansom; Corvallis Oregon: “We’ve a pretty big spread in the back, and, this fellow comes around, has his own mower, I figure, sure, it’s worth a few bucks to help a guy out and save the sweat off my back. Then, before you know it, I’m paying him to mend the fence, bury the chickens – we have a few chickens – and his girlfriend’s babysitting the kids while we go out to eat. End of the month, turns out we owe them more than we owe the electric company. I’m worried my wife’s gonna think I’ve gone crazy.”

Call It Quits!

Do you even know anyone under forty who maintains a traditional telephone service nowadays? With the sudden ubiquity of cellular service and seeming necessity for digital internet, a generation might not even recognize the entire concept. At the same point, the average monthly stipend for cell phone nears eighty dollars a month – or, to put it more plainly, nearly four percent of the average American’s gross monthly income. They are, to be sure, helpful conveniences and some people (largely, cell-tower repairmen and that Verizon guy) genuinely require them for their work. For most of us, though, the money could be better spent. If the mobile is honestly integral to your work, then there is no reason to maintain long distance service at home.

Tim MacMurray; London, Ontario: “I just realized after a certain point … I mean, if I’m already out, why do I need to talk to someone else? It’s just dumb jokes or ‘hey, call me back’. I can’t talk to anybody when I’m at work. Why do I need a cell phone? What’s wrong with land line?”
Lights Out!

This, perhaps, is the least needed lesson. Most every commercial these days advertises the need of light bulb efficiency, sweaters in place of sweltering winter heating, any small change needed to forestall global warming. Still, a regrettable number of our countrymen refuse to acknowledge both the coming energy crisis and their own culpability – not to mention their own sweeping debt loads. Just making sure that all unnecessary appliances have been turned off and that (though it may take an uncomfortable hour to warm up afterwards) the heat has been turned down those long weekends out of town would save the average American an estimated three thousand dollars a year. And, y’know, help save the planet for their grandchildren.

Mr. Jack Trevors; New York City, New York: “Took a while to sink in. I’m the kinda guy that used to leave the TV blaring, lights on, whatever, when I left the house. Then, bills start running tight, you start thinking about where the money’s going, where your priorities are at, and you end up making a change. That last summer – seemed like we didn’t use electricity almost at all.”
Friends Don’t Let Friends Spend!

One of the more unfortunate consequences of budget maintenance may be (temporarily, we would hope) distancing yourself from acquaintances with either more money or less regard to their emerging debts. Many analysts proficient in personal economics would counsel the newly thrifty to spend their time and money with only those friends engaged in similar cost cutting measures. Seems a bit harsh, we know, but those worthy of lifelong allegiance should understand that you are attempting to plan for a brighter future.

Mrs. Pauline Merriam, Au Claire Wisconsin: “Awful hard time, about two years back, we’d just left California and had to depend on some old friends that were themselves barely scraping by in Chicago. Once we explained that we just didn’t have any money … there were looks, of course … why, the people we were staying with didn’t ask for anything at all whenever the check came around. And we’re friends to this day! Just goes to show.”

Don’t Mail It in!

To be sure, anyone that’s worried about even the annual postage costs for their various debts and utility payments likely has greater issues than we could possibly aid through glancing at this article. However, there are other issues at play advising the advantages of electronic payments well beyond the cost of stamps. For one part, individuals can request a small percentage of their checking balances to automatically be moved to their investment accounts every month – thereby tricking capricious spenders towards helpless savings. For another, the definitive separation between business and checking accounts dramatically aids tax accountants when preparing deductions and defending against potential Internal Revenue Service audits.

Beyond which, most every creditor and utility now actively assists electronic transfers and virtually every utility will literally reward consumers for automatic payments (often, banks will as well) set up through their personal or business accounts. They won’t be large rewards, five dollars a month at most for the gas bill, but that could equal a free month of gas for consumers willing to spend the extra ten minutes setting up such a plan. Beyond even that, automatic payments stop the risk of late fees from forgotten bills or mistakenly posted items. This day and age, there’s really no reason anything besides mash notes and a grandparent’s birthday card need be sent by the US Postal Service.

Mr. Marc Duper; Danbury, Connecticut: “Honestly? I have not mailed a check to anyone in over ten years.”

Find Your Own Fun!

From premium cable services to movies every Friday, Americans somehow believe they are entitled to historically unprecedented entertainment upon whim. This should not be thought of as a utility. Humans need shelter, food, water, (for some cultures) clothing, and little else to survive. Western civilization has taught the importance of education and hard work for satisfied lives. Avoidance of pressures through the exploits of better looking others rarely enables self growth. Even gym memberships, where personal trainers are highly paid to force their clients toward labor, would seem ridiculous to past generations. Leave the HBO and family fun nights aside. Use the library. Start running in the park. Start managing and settling your debts. It will be a long life, and a better one can start right now.

Larry Brattner; Colorado Springs, Colorado: “There was a period, right after college, where I think I went to the theater every night. Didn’t really help anything. Liked some of the movies. Most of them were crap. In no way did it help me save money or pay down any of my debts. Do I miss those days? Not. At. All.”

The Value of Your Real Estate Investment is at Risk

February 11th, 2014 by

As real estate values keep losing ground, many are still asking why. The answers may not be what everyone wants to hear. The questions will remain as predictions of a recovery are still not reflecting any positives for the average consumer. It still amazes me that many feel a recovery has started. As those receiving unemployment beg for any kind of extension, tell them the recovery has started. Who doesn’t have a family member who is suffering from either being jobless, or if still employed or those who fear for the loss of their job? Everyone lives in a piece of real estate. Everyone works in a real estate investment. What will it really take for a buyer to buy a home once again? No, I am not talking about a short sale. Why don’t the FEDS and their economists see that this is another huge red flag for the mortgage industry? If I could, I’d stop the FEDS from allowing this to go on and tell them that this should stop immediately. The upside is home inventory is slowly being sold off but the downside is, at who’s expense? The average homeowner who is in good standing (no there are not many) needs to know how the system really works.

I am Mrs. Homeowner. In about 5-8 years, I want to become Mrs. Home Seller. Now, in my neighborhood there are foreclosures galore. There are a few homeowners who are trying to sell for the normal reasons, such as downsizing, family changes, relocation and job change. So the homes that are selling are from short sales. They are being sold for less because of the mortgage meltdown. So as Mrs. Homeowner, when I am ready to sell, could will the full value of my home be recognized or will buyers want my home for less. Who makes the decision on the value of my home? Is it my Realtor. Actually it is your buyer, Mrs. Homeowner. Your agent and you can set the price wherever you want but it is your buyer who offers you a contract, and it is the price that you settled upon that will dictate the sales price. Then it is the real estate appraiser who will value the property. They have had their own challenges in these times as well. Now the real estate taxes of the homes that are selling in these short sales seem so much higher than mine are right now. What is the real tax base for homes like mine? There are so many unanswered questions in these markets.

How can the real estate investment become a good value again?Are short sale techniques considered sustainable methods to turn around the real estate market? Is common sense a lost character trait in today’s business minds?

As a green real estate educator and someone who has completed close to 400 real estate transactions successfully, the word sustainable should be a key in any plans or suggestions to turn the real estate markets around as well. Can we agree “it is not business as usual anymore.” The rules are changing and nothing is as it seems anymore. We hear of food prices going down, but no one will admit packaging from manufactures is smaller. There are no more half gallons of ice cream. Look closer. Loaves of bread are smaller. We are in an economic downturn that needs drastic measures and we need them now.

My suggestion on how the real estate market can be turned around. If I showed you a home, that had a utility bill that is 45% less than others in a neighborhood, would you have interest? If I showed you a home, priced within $10,000 of others in a neighborhood that documented smarter use of appliances and the materials used to renovate it or build it were not producing harmful chemicals than the neighbor’s homes were, would you want to know more? If you learn freshly painted smell is not good for your family, would you have wanted the home to have been painted with lower toxic paints? If this home was not ruining the environment, was within walking distance of schools, food stress and the park, would this be of interest? Suppose rainwater was being recycled and the association fees were including no restrictions if you wanted to add solar panels when the prices come down, would you have interest? If this home had an energy audit documenting home energy use was rated quite well, would this be of interest to your family? Talk about sustainable steps to create lasting and sellable value. Then the competition really becomes “healthy” competition.

The real estate investment needs help. It needs a better product in more way then one. Just lowering rates, will not do it. Having a 3% interest rate and thousands off to renovate green would be a few steps in the right direction. Now, I am a staunch Republican and proud of it. The way our president is addressing these issues is not the way to do this. Incentives are good but give them to companies who will hire and retrain those who are out of work. We are all ready for a new industrial revolution and it needs to first address those will represent renewable products in the marketplace. If you build a new economy with incentives for small enterprise and big business, jobs will be created and the new industrial revolution can begin. Pardon the level of my simplistic explanation but this is how I see it.

Are You Taking Advantages of Your Expertise?

February 9th, 2014 by

According to economist Charles Handy, less than 55% of all employees work full-time for one employer. Yet how many job seekers have the image seared into their brains of doing one job, for one employer, for the rest of their lives? By keeping such an unrealistic picture of what today’s employment world looks like, many job seekers miss out on opportunities. You can have a very successful and rewarding career without being somebody’s permanent employee. Have you ever considered taking what you know into the marketplace and selling it to individuals and organizations that need it?

Research indicates that to feel happy, fulfilled and healthy, we need to feel a sense of control over our work life. Marketing what you know to people who can utilize your knowledge may give you that sense of control. Some of you will be asking yourself “What do I have to sell that people would pay me for?” The answer is simple. Everything you know! There is a book called the Directory of Consultants. It went from one medium-sized book to a three-volume set. The majority of people listed in the books came from backgrounds where their former employers outsourced their functions. Some of the people now selling their skills, expertise and knowledge simply got tired of being paid a fraction of what their employer was charging clients for their services. They decided to eliminate the middleman and work directly for the clients on a free-lance basis. Here are some areas of expertise that have been converted into consulting or contracted out services:

1. The ability to organize others – helping scattered people organize their work and personal environment.

2. Being a good presenter or coach -guiding those who are afraid of speaking in public to mastering presentations or speeches.

3. Knowing people who are excellent in their fields – becoming a professional services broker and connecting people with other professionals.

4. A public relations specialist – creating connections and getting exposure for artists and professional clients who can’t afford a full-time representative.

5. The ability to write well – this can range from creating articles or marketing materials to editing papers, documents and manuscripts.

6. Teaching the technophobes – offering personalized one-on-one computer tutoring to clients in their own homes.

7. Party and special occasion planning – many professionals and businesses need to organize events but sometimes lack the time or the imagination to make it successful.

8. Facilitating workshops – people are seeking education in topics such as health, relationships, time management, and professional development, just to name a few.

What kind of people would be looking for your services? The customers range from mega-corporations to busy individuals. Keep in mind that just because a company or organization downsizes, it doesn’t mean the need for what you did goes away too.

For some, the idea of going out on your own can be very scary but it can also be very rewarding. For example, a benefit of becoming your own contracting or consulting service is that it will be you that decides when you will retire. This is especially appealing to those 45 or older.

In the book “Finding Your Perfect Work” by Sarah & Paul Edwards, they list about 1600 possible occupations that could be done on a self-employed basis. You will be very surprised at the myriad of ways people took what they knew and loved doing and turned them into rewarding and wise career moves.

The 5-Corners of Homeschooling

February 8th, 2014 by

In our neighborhood is a quaint relic of a bygone era known as 5-Corners. Sure 5-Corners is an intersection, but it is also much more. In reality, it is a silent monument to the greater Seattle area’s proud history of alcoholic traffic planners.

From 5-Corners you are faced with a plethora of options. You can turn right, veer right, go straight, turn left or assume the transportation equivalent of the lotus position; doubling back on yourself in a truly unnatural act of automotive contortion.

As I was waiting at the red light, weighing my options, I thought about the myriad of choices awaiting homeschool families as they enter the high school years. Far from just moving straight ahead, there are dozens of billboards enticing families to veer off into some sort of educational Promised Land.

  • Straight ahead is homeschooling high school with graduation, college and career success clearly visible just over the next rise.
  • To the right are alt-ed programs with their promise of “free curriculum” and state sanctioned education.
  • Veer right toward co-ops with their ready-made social structures and pre-chosen curriculum.
  • To the left are accreditation agencies and certified teachers who entice you with a “certified” transcript and “professional” educators.
  • Doubling back to the left will lead you to public schools, but that road, I’ve heard, is filled with pot holes, nails and broken dreams.

So, which way to choose? The brightly colored signs are all very tempting.

I wonder what would happen if I turned another direction….

As I consider turning right onto Alt-Ed Avenue, I begin to ponder the wisdom of my then 11 year old economist son, Alex, who was the first to reveal to me the hidden mysteries of our state controlled economy.

“Dad,” he said, stroking what in years to come would grow into thick blond stubble, “In a normal economic exchange both parties are saying that they value the thing they gain more than the thing they give up. The problem with exchanges with the government is that you can never be really sure about what you are giving up.”

“Not bad for a midget,” I think, as I’m filled with a proud paternal glow.

In terms of alt-ed, what this means (I think) is that what you are getting is tangible – money for books, curriculum, and lessons. What you give up is less obvious, but not less valuable. What value do you place on being able to educate your own children? How much money would you need in exchange for the right to freely communicate your faith and values to your kids? In truth, alt-ed is making the most craven of appeals: money in exchange for your children. Now, I’m sure I love a good red porridge as much as Esau did, but not nearly enough to sell my birthright.

Well then, how about veering off onto Co-op Court? What could possibly be wrong with teaming up with like minded homeschool moms in order to educate your kids? Seems perfectly harmless, right? Perhaps. But again, the annoyingly high pitched memory of my pre-adolescent son’s voice comes to me:

“Dad, what will you be giving up? Is it worth less than what you gain?”

In the case of co-ops, what you give up is control. Not control in the bad sense, but in the positive sense of homeschooling independently: The ability to choose the perfect curriculum for your child; one that is tailor fit for their needs and passions. Control of the speed at which you move through the school year, with the ability to start, stop, and rearrange to perfectly meet the needs of your child and family. Control to allow a true measure of delight-directed learning along with the more standard curriculum. And, perhaps most importantly, control to guide your child toward healthy relationships in the broader context of society; rather than giving them over to the frequently shallow attachments common in any classroom setting.

Many co-ops started out as small bands of moms, but have grown so large and structured that it is virtually impossible to distinguish them from public schools. One co-op board member complained that a student came rushing through the hallways and around the corner, smacking right into her. To his credit, the student apologized before dashing off. What was significant about this event was that our friend confessed that she didn’t have a clue as to who the child was.

Think about that. A coop leader who had been involved in the very founding of the co-op did not recognize one of the students! We were surprised until we learned that this particular co-op had over a thousand students! Nobody could keep track of that many kids!

OK, but how about Accreditation Lane by way of Certification Circle? Surely if you want to get to college, you’re going to need to travel there. That has a LOT of value, right?? Once again, my young Milton Freidman comes to me….

“Dad, you know the oldest trick in the book is to try destroying the value of what the other person has in order to convince them that exchanging with you is in their best interest. Think about why you bought your Wii. Wasn’t it because you were convinced that your PlayStation 2 wasn’t cool enough? And now, they both sit there, silently mocking you….”

At this point I’m tempted to throw my nunchuk at him but remember I’m in my car and not playing my beloved, but somewhat dusty, Wii.

With accreditation agencies, you give up autonomy and control to gain a piece of paper that declares your homeschool “accredited” and your report card “official.” Never mind that most colleges don’t care much about accreditation or “official grades,” or that even some public high schools aren’t accredited. So how do these groups convince so many to take this left turn?

They use fear.

They reinforce your doubts by suggesting that you are incapable or will fail your children if you teach them independently. They raise the stakes by reminding you how much you can lose if you don’t homeschool “correctly.” They make homeschooling high school seem so difficult that no one could possibly do it without their help. You’ve got to give them credit – those are some pretty powerful buttons they are pushing! Don’t believe them for a second, though. It’s a lie.

You CAN do it, and I can prove it. We did it ourselves!

So what to do? Time is running out. It’s time to choose!

The light turns green and I head straight…

Straight back home.

The Economics of Pride

February 7th, 2014 by

The woman on the other side of the table said to me: “yes, I agree, and I know why this is.”

In my quest to understand more the culture I arrived at this topic. I elaborated a statement that the IMF, Financial Times and other authorities are too negative about economic forecasts when they predict that this country will be hit more severely by the financial crisis than the average European countries.

But beyond an intuitive idea I had no real assumption of where to look for this — in my view — misunderstanding. The flexibility and resilience of this culture, perhaps? So I hadn’t figured out a possible reason yet… and then she came with an answer. That was interesting …

So the plausible reason came up. I had not thought about it yet, so the more eager I was to accept it as a reasonable cause. It is about the economics of pride. That were not her words, in fact she said: these people will not diminish consuming because they are too proud … (and the social control is too high is what I added in my thoughts) Now, how can pride influence economics?

Solving the rest of the equation was quite easy. Pride is one, economics is the other. More specifically: the high consumption ratio in this country.

Most economists base their prediction on the fact that this economy is a consumer-oriented country and consumption is affected by a diminishing housing market and financial crisis. Seems logical. Other countries that have a higher saving ratio will be affected less because of damping effect of export orientation.

But there is something about consumption. There is not always a rational explanation of consumption and so there is neither a sound explanation that the consumption will decrease.

One reason is pride.

What I have experienced here is a healthy form of pride, much more than I was used to. It is the combination of pride and the active social life. People consume in a social environment. In an isolated environment it is possible to change consumption habits, but in a social environment this is much more difficult. People are proud to shows what they have, that they have lunch outside and eat “tapas” with friends. This is not a pattern that will change easily. Pride will inhibit people to stop all of a sudden with this pattern for which other may think “what is going on with him? Does he have economic problems?” They will not show these and consumption will not be affected as much as people (outsiders) think it will.

More or less the same is visible in the private property market. Houses remain un-sold for up to 48 month or more. Many house owners rather wait longer to sell their house than to lower the price. This is also because of pride and many are able because its their second home.

Pride has its influence on economics. It starts on a micro-economic scale. A (cultural) factor that must taken into account when making a macro-economic forecast.

© 2008 Hans Bool

So, What Is This Thing Called Edumarketing?

February 6th, 2014 by

We Live in a Society driven by information. Information provides the building blocks upon which knowledge is constructed. Today, knowledge is the real currency of business-the stimulus that drives our economy and thus our livelihoods.

Two of the most revered thinkers of the past 100 years, Peter Drucker and Philip Kotler, were clear in their characterization of the contemporary business environment. That is, we now live in a knowledge society.

Peter Drucker noted this transformation in his book The Post Capitalist Society, exhorting, “That knowledge has become the resource, rather than a resource. Further, “This fact changes-fundamentally-the structure of society.”

According to Kotler “the passage from an Industrial Economy into an Informational Economy is introducing new considerations that question the suitability of conventional marketing thinking in developing today’s and tomorrow’s marketing strategies.”

Why Edumarketing?

The past ten years have seen tremendous tumult in the field of marketing. We live in a media-rich world in which information bombards us from all angles. In his compelling book, Influence: The Psychology of Persuasion, Robert Cialdini states, “You and I exist in an extraordinarily complicated stimulus environment, easily the most rapidly moving and complex that has ever existed on this planet.”

These views suitably describe the world we live in, where information and knowledge are central to our existence. The advent of computers, the Internet, wireless communication, and other technologies are presenting new opportunities for marketing practitioners.

One of the areas is that of partnering with customers, both business-to-business and business-to-consumer, to create a learning experience in which the customer learns-both how to better define their problem and how to best solve this problem.

In this new reality, it’s the customer who, for the most part, runs the show.

Customers are using technology to learn about the company behind the product and services they purchase along with dissecting every element of the product via self-education-and that fundamentally changes everything.

Capturing the customer’s attention is no longer possible by simply putting your message “out there.” An emphasis on knowledge creation calls for bold changes.

What has to change? The way you communicate.

The fast pace of today’s marketplace-whatever your industry-has changed the way customers want to do business. Marketing has become less about pushing messages out to people, and more about empowering them to make informed purchase decisions.

Rather than engaging in a manipulative process, marketing communicators should look to inform and educate potential customers, providing them with insight and information they need to make an intelligent decision. Doing this is the new way of building customer loyalty.

This paper discusses a new method of understanding and influencing the customer through communications that inform and influence. This method is called edumarketing.

Edumarketing is the activity initiated by a company that is designed to influence changes in knowledge, skills, or attitudes of customers-whether individuals, groups, or communities.

Cognitive psychology, and particularly research dealing with how people learn, tells us that people use existing perceptual filters and mental representations when making decisions.

Numerous studies verify that thinking involves three constructive elements-that together drive they way people learn. These elements are cognition, emotion, and the context in which the thinking takes place.

Edumarketing emphasises influencing the path to purchase using education-based marketing that informs, instructs and educates. Weaving together the cognitive, emotional and social components of learning.

Today, your customers are likely to hold you to very high standards when it comes to providing them data and information necessary for them create knowledge and understanding. Ultimately helping them make the best purchase possible.

Education based marketing, edumarketing, provides an opportunity for the marketing communicator to connect with customers in a way centered that delivers high-perceived value. Instead of overwhelming people with a self-inflated message, the marketing communicator presents an educational basis for helping the customer find the proper solution to their idiosyncratic issue. And this changes the way you create and exchange messages about your products and services.

How does it work?

The main task for marketing communicators has become every bit as much that of an educator as it is an informer and entertainer. Certainly a great many consumer products will continue down the path of least resistance-that is, to simply entertain in the hopes of building brand image or manipulating one-time sales.

However, what is quickly becoming a prominent part of the marketer’s tool kit is the use of educational techniques to help build loyalty resulting in sales.

Take for example the ordinary cereal box. Cheerios adorns its box with its “Heart Healthy” educational messages. Cheerios uses the cereal box to educate customers on the issue of cholesterol and, of course, how Cheerios can be a part of reducing cholesterol.

This new approach to marketing relies on educating the customer, and for that different principles of marketing apply. The new marketer must understand principles of learning and for sophisticated products and services-get this…learning theory.

Another example, small industrial detergent maker ChemStation (www.chemstation.com) supplies thousands of products in hundreds of industries. ChemStation sells industrial cleaning chemical to a wide variety of business customers, ranging from car washes to the U.S. Air Force. Whether a customer is washing down a fleet or a factory, a store or a restaurant, ChemStation comes up with the right cleaning solution every time.

ChemStation partners with customers working with them to custom-design solutions to their unique cleaning problems. ChemStation works with each individual customer to concoct a soap formula specially designed for that customer.

This works because many business buyers prefer to buy a packaged solution to a problem from a single seller. ChemStation sells its intellectual capabilities to firms that need solutions.

Another firm that excels in the edumarketing arena is Butterball, a leader in the marketing and selling of turkeys. Customers can visit the Butterball web site (www.butterball.com) for information on cooking and carving a turkey.

Butterball’s web site receives over 500,000 visitors during the Thanksgiving week accessing its timely features and tips. However, the dedication to education is found in the fact that the Butterball help line (1-800-BUTTTERBALL) is staffed by 50 home economists and nutritionists who respond to more than 100,000 questions each November and December.

BMW has capitalized on its edumarketing capabilities. They offer an exiting a training program for young drivers. As a part of its “Ultimate Driving Experience” tour, BMW offers to teach people how to drive their cars-at fast speeds! The offer: “Experienced professional drivers will be on hand to guide you through a variety of exhilarating driving techniques designed to hone your abilities – and make you a safer, more confident driver. ” The benefit: Drivers turned on by their new driving capabilities and ready to engage in a conversation about how to integrate these capabilities into their daily driving habits.

Gone are the days when advertisers could simply tell the world about their new and wonderful product or service. Today’s customers are smart. They have access to information from a wide range of sources-and they use it. Firms must go beyond the simple show-and-tell of yesteryear.