The capitalist world is debating in an unprecedented ecological crisis that threatens its continuity as a system based on the pursuit of private profit. From the pollution of air, water and soil to the accumulation of waste and rubbish; from the depletion of natural resources to the extinction of species; from the urbanizing tide to climate change; it seems that a sword of Damocles hangs over the market society. Leaders from all spheres of activity are concerned about unstoppable environmental degradation, including a reorganization of production and consumption according to inevitable ecological imperatives.