You can change the information displayed in many charts on Facebook Analytics by selecting a new metric (Metric) or time interval (Time Interval) from the top right of each chart. You can also break down the information you see in these charts by selecting a new parameter (Show By).

Keep in mind, if you see an error message in a chart, you can troubleshoot it.

To create a new filter in Facebook Analytics, select the analytics entity, or entities, and build your filter. Next, add conditions and refine. Finally, save your filter if you'd like to reuse it later.

You don't need to save your filters to share them or create Custom Audiences.

To create and save a filter in Facebook Analytics:

1. Select the analytics entity or group you'd like to filter.
2. Next to , click + Add Filter and select Create new filter from the top section of Facebook Analytics. The filter will read Filter data by people who. If you'd rather filter by events, you can click the filter and select Filter data to events that.
3. Add conditions. Depending on the analytics entity you've selected and if you're filtering by events or people, you will see options related to:
   • Events: Actions people take in an analytics entity or group that you define and log (example: app launches and purchases). You can filter by including or excluding events.
   • Demographics: Characteristics like age, gender, country or language.
   • Device Info: Information about devices people use (example: device model, browser or app version).
   • User Properties: Custom user details. For example, an airline might create a user property of “frequent flyer status.” Learn how to create user properties.
   • App Install Source: The way a person found and installed your app. Learn more about app install sources.
   • Web Parameters: Information related to web events, such as referrer domain. For example, a company might use this to see people who are coming to their website from a specific web domain (example: www.facebook.com).

   Keep in mind, depending on the parameters you'd like to use, you may be able to use different operators (example: is, is not, contains, does not contain and so on) to customize your filter.

4. Refine the condition you selected and add more filters as needed.

5. Check the percentage of your audience included in this view and update your filter as needed. Here's an example:

   

   If you see an error message in your charts, you may need to choose a less granular filter.

6. Click and select Save Filter, then name your filter and click Save to confirm. You can also click away from the filter to preview without saving.

   Keep in mind that not all roles can save filters. Even if you can't save the filter you created, you can still share it.

Now that you've created a filter, you can explore other sections with your new filtered view of Facebook Analytics. You can remove the filter from your view by clicking X on the filter.

Note: If you see an error message in a chart, you can troubleshoot it.

When you apply a saved filter, the charts will only show metrics people or events that meet the specified conditions.

To apply a saved filter in Facebook Analytics on the web:

1. Click the relevant section from the menu on the left, then, if needed, select the relevant subsection.
2. Near the top of your screen, click Add Filter.
3. Select a saved filter from the list.

Now that you've applied a filter, you can explore other sections with your new filtered view of Facebook Analytics. You can remove the filter from your view by clicking X on the filter near the pie chart.

Note: If you see an error message in a chart, you can troubleshoot it.

You can create a Custom Audience from a saved or unsaved filter in Facebook Analytics and later select your Custom Audience when you create your ad campaign.

To create a Custom Audience in Facebook Analytics:

1. Either create the filter you'd like to use, or select an existing, saved filter. You may save any new filters you create if you'd like.
2. Select , and select Create Custom Audience.
3. Enter a name for your Custom Audience.
4. Specify the following options:
• Ad Account: The Facebook Ads Manager account associated with your Custom Audience.
• Filter: Select Use Current Filter or a saved filter that you'll use to create your Custom Audience.
• In the: Select the time period for people to qualify for your Custom Audience.
5. Select Create Custom Audience. If you are unable to create a Custom Audience with your current filter selection, you may need to update your filter before you create your Custom Audience. You may not be able to create a Custom Audience from all filter options.
6. Select View Audiences to view, edit or delete this audience in Audience Manager.

Note: New Custom Audiences may take up to 1 hour to become available. Event-based Custom Audiences are a type of Engagement Custom Audience, which means this audience's size may change as people's engagement changes.

Learn more:

• About Custom Audiences
• About Engagement Custom Audiences
• About Website Custom Audience Size

You can create a Lookalike Audience from a Custom Audience to reach people who are similar to your existing customers. To create a Lookalike Audience in Ads Manager from a Facebook Analytics Custom Audience, you'll have to first create a Custom Audience from a filter in Facebook Analytics.

Learn how to create a Lookalike Audience in Ads Manager.

Note: Newly created audiences may take up to 1 hour to become available.

If you're seeing error messages in your Facebook Analytics charts, it may be related to any of the following reasons:

In Facebook Analytics, Client Type, Device OS and Channel are all different parameters you can use to break down your charts, when available:

• Client Type: The software used to access your event source (example: native app, Games on Facebook).

• Device OS: The operating system used to access your event source.

  Keep in mind that individuals who complete an event on different operating systems will appear as Multiple Values. For example, if a person launches your app on both Android and iOS mobile phones, the Device OS will be logged as Multiple Values.

• Channel: The different ways people can interact with your product. More specifically, this is the environment used to log events. Learn more about setting up channels for Facebook Analytics.

The table below identifies the Client Type, Device OS and Channel for various example scenarios: