Data Analytics & Measurement

Data Analytics & Measurement

Data and analytics illustrate how consumers experience your brand across platforms. Understand how to gather audience insights and drive growth using a value-led approach to measurement.

Viewability: Measuring ads that are seen

Collection - 8 Items

Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns

Perspective May 2019

Think your company is customer-centric? Here’s why you’re probably wrong

Perspective May 2019

How turning to automation helped one company drive profitable growth

Case Study April 2019

How data, measurement, and automation can position travel marketers for growth

Article April 2019

Data-driven merchandising: Moving from an art to a science to reach today’s shopper

Article March 2019

A brand marketer’s guide to programmatic

Collection - 5 Items