With its 175 years of seamless functioning, Johnson and Johnson has been able to strongly brand itself as a global business company based on strong business ideals of diffusing innovation and creating substantial… Continue reading →

Markets are now highly competitive given the homogenous nature of goods, new entrants and fast pace technological innovations. It must therefore analyze the present status of the market they are catering to, the… Continue reading →

Above is a perception map of Listerine mouthwash, It is based on the segmentation, targeting and positioning done by a company that one is able to derive a positive consumer perception. Listerine commissions… Continue reading →

Companies often refer to sustainability as a key driver in their journey towards innovation in product development. This is also true for Listerine where they have created a formal process to spur greener… Continue reading →

The Johnson’s and Johnson’s family of companies is divided into Consumer Healthcare, Medical Devices and Diagnostics and Pharmaceuticals. Listerine being in the consumer healthcare category has the most robust and sales management system… Continue reading →

Distribution involves all the activities in getting the product to the consumer. Channels of distribution refer to the intermediaries involved (distributors, wholesalers, retailer, agents). Physical distribution refers to the physical transportation, handling and storage… Continue reading →

Listerine has always believed in being an aggressive advertising. It has not incurred any high media spends in most of its developing markets like India. It grabbed the pioneer’s advantage during its early… Continue reading →

The price of Listerine mouthwash is relatively low when compared to its similar product. People around the world can afford it, so it can keep high sales even in economic depression and market… Continue reading →