Chief content officer
A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.)
In a broadcasting organisation, the CCO is generally the highest ranking creative member of the organization.
The CCO is usually an executive role or senior vice president position.
The CCO typically reports to the chief executive officer or the president of the organization.
Responsibilities
Like all other chief officers, the Chief Content Officer is responsible for supervision, coordination, planning and operation in its own field of responsibility.
This includes:
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.