Social media fashion influencers: who needs them?
Marion HumeFashion Writer
What exactly do influencers influence? I found myself pondering this during a Paris fashion show where the woman opposite me seemed to be doing nothing except building her own brand. Certainly, she seemed to be paying zero attention to the clothes of the mega brand which had seated her front row.
That said, everyone is front row these days; this because seating has become like a school canteen – imagine just the benches, without the tables – because no one, no one considers themselves happy to be third row any more.
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