A web analytics revolution has begun ...

Drive your business impact with the most powerful open web analytics and conversion optimisation platform that also gives you 100% data ownership, no sampling, full privacy compliance, and all the flexibility in the world!

No credit card required.

Trusted on over 1.4 million websites in over 190 countries.

Complete Analytics. 100% Yours.

Matomo has revolutionised what an all-in-one web analytics platform should be.

100% Accurate Data

Did you know accurate data reporting is often capped? Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.

This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?

Take the challenge: Compare your Google Analytics data (sampled data) against your Matomo data.

"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium."
Himanshu Sharma | Digital Marketing Consultant

Stay in full control of your data

With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

Matomo gives you maximum flexibility. You can host your analytics on your own servers without limits or restrictions while ensuring your user’s privacy is fully respected.

No other analytics tool lets you be in complete control of your data.

What people are saying about Matomo

Currently trusted on over 1.4 million websites in over 190 countries.

"Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour. The data and information collected by Matomo is 100% owned and controlled by the European Commission. This guarantees compliance with strict privacy regulations and laws. Matomo is used by more than 1,000,000 websites worldwide, including large corporations, SMEs, governments & non-profit organisations."

We absolutely love Matomo. The more we learn about this platform, the more we understand what an incredible value is being provided. We evaluated a handful of paid analytics platforms this year and found no compelling reason to switch.

"No matter whether we are working with granular or big-picture data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical - we get to choose exactly how it's stored, managed and deleted."

"Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA. Matomo is a free, open source, and most importantly, supports local data collection."

"Matomo and Pimcore share a similar philosophy. Both are based on the doctrine that intellectual property such as software should be available to enterprises for free without having to pay any licensing cost. Both give companies full ownership and control of all data they collect and store. Thank's to the Matomo team for all your help and support! This tight integration makes all the new reporting features on our roadmap possible. We must admit that we are quite proud that Pimcore is currently the only content and user experience management system with a Matomo core integration."

Be part of the revolution...

By choosing Matomo, you are joining an ever growing movement. You’re standing up for something that respects user-privacy, you’re fighting for a safer web and you believe your personal data should remain in your own hands, no one else’s.

We’re ready to champion the right for people to take back control of their data.

Are you ready to join?