Carman’s partnership with the Women's Fun Run has put it front and centre of Australia's longest running, women-only fitness event, leveraging its strong links to the Melbourne female running community, and engaging with women affected by breast cancer.

Meat & Livestock Australia partnered with The Australian Financial Review Australia’s Top Restaurants to raise awareness for its foodservice brand, Rare Medium, through the creation of a new award celebrating outstanding talent for red meat cookery. The campaign gave MLA an opportunity to engage with the country’s leading chefs and restaurateurs.

Openair Cinemas regularly curates a series of movies nights to allow brands to interact with its customers. In 2017, Air New Zealand launched the “Air New Zealand Expat Nights” which succeeded in driving social media engagement, while targeting existing and potential new expat customers.

As a major partner of The Australian Financial Review Business Summit, PwC has used the leading forum for Australia’s business leaders to showcase its thought leadership in key areas impacting business, government and society.

Philips Australia wanted to drive relevance, trial and consideration for the Philips Pasta and Noodle Maker, and chose the popular Night Noodle Markets in Sydney to create an interactive and authentic culinary experience for consumers.