Shopping Campaigns

Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You only pay when they click through to your website or view your local inventory.

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Benefits to your business

Get on Google, get results.

Shopping ads are more than just a text ad–they show users a photo of your product, plus a title, price, store name, and more. Use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

Show up across Google.

Shopping ads appear on Google Search, Images, YouTube, and more, when people search for products you sell.

Appear on multiple devices.

Reach your customers, whether they’re shopping at home or on the go.

Success Stories

Our Customers

Paper Culture

Paper Culture connects with design lovers online. Paper Culture used Google Shopping’s visual ads to showcase their beautiful designs and win the hearts of new customers.

Public Bikes

Public Bikes finds searching cyclists. San Francisco-based Public Bikes used Shopping Ads campaigns to grow their reach and share the joy of biking far and wide.

See all Success Stories

Create your first Shopping campaign.

Set up your Google Merchant Center and Google Ads accounts, and link them together.
Use our guide to create a Shopping Campaign in Ads.
We'll use your campaign to create ads and show them to relevant customers on Google and around the web.