Support:
Partnerships
Partnership benefits
Support from the Australian business community is essential to the prosperity of art and culture in Australia. A Corporate Partnership with the National Gallery of Australia will ensure you contribute to the cultural enrichment of Australia and the promotion of art and culture to a local and national audience.
In partnering with the National Gallery of Australia you are aligning your company with Australia's premier national visual art institution, which holds over 160,000 works of art from Australia and overseas. The National Gallery of Australia holds the world's largest and most diverse collection of Australian Indigenous art and has strong collections from the Asia and Pacific regions, Modern European and American art.
Your partnership with the National Gallery of Australia will deliver exclusive benefits back to your company. These will be tailored to suit your needs and goals for the partnership.
Promote brand alignment and awareness
As a Corporate Partner of the National Gallery of Australia your brand can be aligned with a major international exhibition, a significant exhibition from the Gallery's collection or educational and public programs which engage the wider community.
These initiatives each have integrated marketing campaigns allowing partners to receive associated marketing benefits and recognition.
The National Gallery of Australia can also develop new and creative ways to engage audiences and enhance the brand recognition of its Partners.
See how Wesfarmers Arts and the National Gallery of Australia collaborated to create the Indigenous Arts Program to fill a need in the visual arts sector.
New and creative marketing opportunities
As a Corporate Partner of the National Gallery of Australia your business can access a range of marketing benefits to simultaneously engage new and existing audiences. The Gallery's Partnership team will work with your company to create marketing benefits that meet your specific business objectives and needs.
Your company can be part of a multi-platform marketing campaign and can use the Gallery's own publications and social media networks to further showcase your company.
The National Gallery of Australia's Partnership team can work with you to create a tailored marketing activation themed around the exhibition. Examples of past activations include national competitions, the creation of exhibition related products, and the integration of partners' products in to the National Gallery's services.
See how Molonglo Group was able to extend its reach through creative marketing opportunities with the National Gallery of Australia.
Support arts and culture in Australia
As a Corporate Partner of the National Gallery of Australia you will contribute to the development and promotion of art and culture in Australia. Without the support of the Australian business community, art and culture would not thrive in Australia.
Your support of the Gallery could positively contribute to your Corporate Social Responsibility objectives strengthen your company's reputation as a champion of arts and culture in Australia.
See how Canberra Airport demonstrates its ongoing commitment to the Canberra community through its partnership with the National Gallery of Australia.