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Search Partnerships
At Oath, we have search products and distribution opportunities that can help you monetize, while keeping the rich, engaging experience your users expect. Let us show you how our innovation and scale can allow you to make the most of your brand following.
Ad Features
Title & Links
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Long Ad Titles
Long Ad Titles
Longer ad titles, sometimes over twice as long, attract user attention -
SitelinksSitelinks
Deep links provide more direct access to points within the advertiser's website -
Enhanced SitelinksEnhanced Sitelink
Two lines of descriptive text that provide more details for each Sitelink -
More SponsorsMore Sponsors
Set of related keywords below the search ads that encourage discoverability
Visual
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Official Site BadgeOfficial Site Badge
Badge that indicates this is the "official site" for the advertiser -
Keyword BoldingKeyword Bolding
Bolds the keyword(s) searched for wherever they appear in the ad copy -
FaviconsFavicons
Graphical image, usually the ad's logo, that is displayed to highlight the brand -
Image in AdsImage in Ads
Branded image, often a logo, shown next to the first ad to increase visibility
Extensions & Ratings
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Callout ExtensionsCallout Extensions
Extra snippets of text that highlight the advertiser's products or deals -
Review ExtensionsReview Extensions
Reputable review or quote from a third-party source with a link to the source -
Local Ad ExtensionsLocal Ad Extensions
Local details display for users located near the advertiser's business location -
Call ExtensionsCall Extensions
Call button allows users to call the advertiser directly from mobile devices -
Merchant RatingsMerchant Ratings
Star ratings, out of 5 stars, and the number of reviews for the advertiser -
Consumer RatingsConsumer Ratings
Customer ratings for features, such as pricing and customer service delivery
Annotations
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4th Line Annotations4th Line Annotations
Second description line with additional details from the ad's landing page -
Top Ad AnnotationsTop Ad Annotationhs
Number of user visits to the ad's landing page over time for popular websites -
Security Badge AnnotationsSecurity Badge Annotations
Label ensures the ad's landing page is secured by a third-party security provider -
Brand AnnotationsBrand Annotations
Label with additional branding for reliable advertisers when eligible -
Smart AnnotationsSmart Annotations
Line of text below the ad description with details from the ad's landing page
