Get to know your customers.
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Start for free![See what’s in it for you.](/web/20190327050133im_/https://marketingplatform.google.com/about/static/images/gmp/analytics-smb-benefit.jpg)
See what’s in it for you.
![See what’s in it for you.](/web/20190327050133im_/https://marketingplatform.google.com/about/static/images/gmp/analytics-smb-benefit.jpg)
-
Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.
-
Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
-
Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
-
Make your data work for you.
Process and share your data quickly with an easy-to-use interface and shareable reports.
-
Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.
-
Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
-
Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
-
Make your data work for you.
Process and share your data quickly with an easy-to-use interface and shareable reports.
Dive into the details.
Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.
See all features![Dive into the details.](/web/20190327050133im_/https://marketingplatform.google.com/about/static/images/gmp/analytics-smb-feature-tout.jpg)
![Designed to work together.](/web/20190327050133im_/https://marketingplatform.google.com/about/static/images/gmp/analytics-smb-integration.jpg)
Designed to work together.
Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.
![Designed to work together.](/web/20190327050133im_/https://marketingplatform.google.com/about/static/images/gmp/analytics-smb-integration.jpg)
-
Google Ads
Gain deeper insights into how users from your Google Ads campaigns engage with your site.
-
Data Studio
Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.
-
Optimize
Create custom site experiences using the audiences you’ve already created in Analytics.
-
Google Ads
Gain deeper insights into how users from your Google Ads campaigns engage with your site.
-
Data Studio
Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.
-
Optimize
Create custom site experiences using the audiences you’ve already created in Analytics.
Find a solution that fits.
Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.
-
Analytics
Get a complete view of your customers for better insights to grow your business — for free.
-
Analytics 360
Get a complete view of your audience with advanced tools for deeper insights.