Can you put a price on trying to save the planet?

How much more would you spend to drive a cleaner, greener car? $5000? $10,000? How about $26,990? That’s the price premium of new Hyundai Kona Electric over its petrol-powered version.

That’s a lot of money to pay upfront, even if you’ll ultimately get some of it back by not visiting the service station anymore (though nowhere nearly enough), but that money buys more than just a car.

It may sound dramatic but in the Kona Electric you are buying into an idea, that zero emissions motoring is better for the planet. That’s what Hyundai believes and why it is offering the battery-powered Kona even though it knows it won’t make a big difference to its sales numbers; Hyundai believes it sends a message to the world that it’s serious about trying to make a difference and getting on the front foot as we shift into an electric future.

Is the Hyundai Kona right for me?

Hyundai Australia knows customers for the electric Kona will be very different to the petrol version. But it is confident there are enough people looking to make the switch to an electric car that justifies offering it locally.

By putting an electric powertrain into an SUV body it adds to the appeal, given how popular high-riding models are these days in all shapes and sizes, so that should help broaden its audience slightly.

Who exactly is willing to pay more than $60k for a compact Hyundai remains to be seen, but the long delays of the Tesla Model 3 (which is also likely to be more expensive) creates a gap in the market for the South Korean brand. As does the fact the Kona EV offers more than double the range of the similarly priced BMW i3. So for those looking for an electric vehicle and not put off by spending so much for a car wearing a Hyundai badge, it has appeal.

What does the 2019 Hyundai Kona cost?

Hyundai is offering two trim grades of the Kona Electric - Elite and Highlander. The Elite starts at $59,990 plus on-road costs and Highlander is priced from $64,490 (plus on-roads), which is not only more than $25k on top of the Kona powered by the 1.6-litre turbo petrol engine, but positions it as the most expensive model in the Hyundai range.

The previous record holder was the full-size, seven-seater Santa Fe Highlander that starts at $60,500 (plus on-road costs).

Compared to the electric competition it looks better though. The Hyundai Ioniq Electric is cheaper, starting at $44,490, as is the Renault Zoe, which is priced from $51,990 based on a more compact city car than the Kona.

The BMW i3 is similar in size but is more expensive, starting at $68,700.

The Nissan Leaf small car will be cheaper than the Kona, priced from $49,990, but it doesn’t go on sale in Australia until August and can’t match the Hyundai’s range.

Another would-be rival is the Model 3, but Tesla is yet to confirm pricing for the compact sedan or an exact on-sale date locally other than “mid 2019” so it’s hard to know how it stacks up to the Hyundai.

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Deep Thought — 22 Mar 2019 18:25

If you are one of the extremely short sighted few who somehow think driving a coal fired car in Australia is good then go for it. If you actually care abou ... VIEW ALL

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