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The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped.
Ben Harman, Director of Advertising Operations, CarGurus
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Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network
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OpenX Bidder adds 24% more users and 16% more ‘high-value’ users to what tag-based publishers already provided.
Tanuj Joshi, VP, global media partnerships at MediaMath
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OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve
Cory Wheeler, Head of Programmatic Advertising at Graphiq
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Digiday & OpenX WTF is a PMP? Quick Read
In this guide, we’ll take a look at the development of PMPs from the primordial swamp of RTB to the rarefied private markets where only the topmost tier of digital inventory is exchanged. We’ll also look at some of the factors driving adoption, explore the global penetration of PMPs and take into account some of the factors that might be slowing down adoption.
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Driving Superior Monetization
Quality. Experience. Scale. Technology.
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