RFID chips, tiny tracking devices the size of a grain of dust, can be used to secretly identify you and the things you're carrying--right through your clothes, wallet, backpack, or purse. Have you already taken one home with you? For information about CASPIAN's opposition to RFID, see our new web site:  Spychips.com

Pricing Studies

There have been numerous studies that have compared the prices of stores with "loyalty" programs with non-card stores, with the consistent, clear winner being the card-free markets. Each of the three studies below highlights a different aspect of card programs, and their cost to consumers.

Kroger Sale Prices Examined
We compared Kroger sale prices before and after the "Plus" card arrived in Indiana in 2000. Not surprisingly, we found that discounts were deeper before the card. You can also take a look at the e-mails we've received about Kroger's non-existent savings.

Miles of Aisles, part II
In this study Zelda Gordon examines prices at 4 stores in New Mexico over a 30 month period. The most interesting finding shows that Albertsons, (who was quietly rolling out card programs throughout the country but did not yet have one in New Mexico), experienced a remarkable 25.84% increase in price, far exceeding the .78% increase of her local card free store and the Consumer Price Index factor of 1.07383.

"Everyday" high prices
Card stores like to point out the "savings" their programs offer by printing the amount at the bottom of the receipt. However, because few people purchase nothing but sale items, the true test of a grocers value is in the everyday prices. Our study shows card store "everyday" prices from 28% to 71% higher, which means that not only is every non-sale item you place in your cart costing you dearly, but that the "savings" they are so fond of pointing out to you are grossly inflated.

For additional price studies see our page on pricing issues.

To find out why you should oppose cards, please read these arguments. Then join the fight and sign up to receive our periodic newsletter. Finally, let Kroger, Albertson's, Winn Dixie and others know how you feel about their invasive card programs.

Why using a fake (or anonymous) card is not the solution

Media Requests:

Requests for interviews should be directed to (877) 287-5854 or via email to media@nocards.org.
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CASPIAN
Consumers Against Supermarket Privacy Invasion and Numbering
An information clearinghouse and resource for community and national action

© 1999-2004 Katherine Albrecht. All rights reserved.