Be where your customers are.
Messenger ad solutions help send people into conversations with your business, which helps you drive the results that matter.
1.3 billionpeople use Messenger every month১.
10 billionmessages are exchanged between people and businesses every month২.
78%of people using smartphones will message every month by end of 2018৩.
Get the insights you need to make conversation part of your marketing strategy from Facebook IQ’s Insights to Go.
Reach more people with Messenger ads.
The easiest way to take advantage of Messenger’s global reach is to run ads in Messenger.
Messenger ads work just like ads across other Facebook platforms—we’ll automatically deliver ads to the placement that’s most likely to drive campaign results at the lowest possible cost. The best part? You can use the same creative for Messenger that you’re already using for Facebook and Instagram.
People will see these ads in their Messenger app. When they tap on an ad, they’ll be sent to the destination you chose during ads creation—whether that’s your site, app, or a conversation with your business on Messenger.
Learn how to set up Messenger ads on the Advertiser Help Center.
Start conversations with click-to-Messenger ads.
Click-to-Messenger ads are Facebook, Instagram, or Messenger ads that send people into a Messenger conversation with your business.
You can use click-to-Messenger ads to reach people at scale, then continue to interact with each of them individually in Messenger. Whether they want to learn about a new product or need to resolve an issue, you can tailor your interactions to meet their specific needs—and get closer to your business goals, one conversation at a time.
Learn how to create click-to-Messenger ads on the Advertiser Help Center
Retarget your customers with sponsored messages.
Sponsored messages allow you to send highly targeted promotions directly to the people who have already talked to your business in Messenger.
If you choose to run sponsored messages, we recommend planning to be active and responsive once you have re-engaged customers. Away messages can help manage customer expectations by letting them know when they should expect a follow-up response.
Learn how to create sponsored messages on the Advertiser Help Center.
Start conversations that get results with the messages objective.
The messages objective lets you buy ads in Ads Manager or the Ads API with the aim of opening Messenger interactions—making it easier to drive conversations at scale. Businesses of any size can use the messages ad objective to interact more personally with people in order to get leads, increase sales and answer questions.
Learn how to use the messages objectives in the Advertiser Help Center.
Need help building for Messenger?
Whether you want to build an experience that’s fully automated, powered only by people, or a combination of both—we’ve found trusted Platform Development Providers who can help you get it done.
