Browsing category Digital Marketing — How to reach and expand your audience, one small step at a time.
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Networking for Small Businesses: How to Build a Community
Networking for small businesses isn’t about pitching your services, it’s about forming relationships and building a supportive community.
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The Spec Work Conundrum: Should You Accept or Decline?
Spec work rarely benefits freelancers in the long run. Consider these 5 reasons to decline rather than accept unpaid work.
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Master Your Planning and Prioritization Skills Without Compromise
Proper planning and prioritization can keep your business afloat but will take it the next level. Read on to keep yourself on track for success.
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Website KPIs Are Key for Superior Site Performance
What is your website’s goal, and what are the website KPIs that help determine if your goal will be reached?
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Become a Small-Business PR Professional With These Tricks
Everyone can benefit from a well-crafted PR campaign. Learn to manage your own small business PR with these tricks.
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Talking to Shoppers Is the Main Ingredient for Business Growth
Talking to shoppers creates immediate opportunities to learn about their pain points. This feedback can be used to improve your business.
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How to Cold-Email Without Being a Bother
If done correctly, learning how to cold email is a skill that can open doors for your business and career.
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A Basic Lead-Generation Strategy, Explained
Want to effectively build your business? Create a lead generation strategy to build trust and grow your fan base.
Sarah Li Cain / February 13, 2018
Audience, Lead Generation, Local Business, Marketing, Social Media, Tips
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Use Tasteful Pop-up Forms to Connect With Site Visitors
Whether you love them or hate them, pop-up forms can be fantastic tools to encourage site visitors to take action — if they’re used properly.
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What Is AdWords, and Should I Use It on My Site?
If you want to either promote your business or generate income with your website, you’ve probably heard of Google AdWords. But, what is AdWords?
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Five Great Email Marketing Services for Small Businesses
If you’re considering email marketing services to help grow your business, the following are five popular, versatile, and affordable options.
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Is SEO Worth It? Six Tips to Maximize Your SEO Return on Investment
Is SEO worth it? If you’re not strategic about SEO strategy, it may cost you more than you bargain for. Here’s how to maximize your SEO ROI.
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Create a Product Page That Dazzles Shoppers
Looking to sell your goods online? Here’s the essential information that you need to create a strong product page that drives sales.
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Instagram for Business: How to Set Up and Perfect Your Profile
Learn the best practices when it comes to using Instagram for business, and tips for positioning your account for success.
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Ten Ways to Promote Your Website for Free
Want to get more visitors on your site? Here’s a list of 10 proven platforms and methods that will help you promote your website for free.
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Create a Landing Page in Five Steps
Landing pages are key for converting casual visitors to dedicated customers. Learn how to create a landing page in just five steps.
Nathan Reimnitz / March 23, 2018
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How to Nurture Loyal Customer Advocates
In addition to selling high-quality products and providing stellar customer service, here are three ways you can turn past patrons into customer advocates.
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How to Start a Newsletter: 5 Tips for Success
Want to continue the conversation beyond your business website? Learn how to start a newsletter.
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Launch a Business Site That Attracts Visitors From Day One
When you launch a business website, have promotional strategies in place to hit the ground running.
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Content Marketing and Blogging: What’s the Difference?
Content marketing and blogging are both ways to engage with audiences online, but they’re not the same. Learn how they differ and when to use each.
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WordPress SEO: Keep Your Site Search Engine Friendly
WordPress SEO is the key to your site’s success. Learn to use images, write posts, and take advantage of special tools as part of the process.
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The Right Way to Get High-Quality Backlinks
Getting high-quality backlinks for your website is critically important to your search engine rankings. Learn how to do it the right way.
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Small Business Goals: Your Marketing Bucket List
Marketing is essential to achieve your small business goals. Here’s a marketing bucket list to support you in accomplishing your goals.
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WordCamp: A Conference for Getting Inspired
Every year, cities around the world bring WordPress users together for WordCamps. Learn how a WordCamp can inspire WordPress.com site owners.
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How to Write Product Descriptions That Sell
If your online store is lacking in convincing sales copy, these tips for how to write product descriptions should give your sales a boost.
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Marketing Tactics for Out-Of-The-Box Business Promotions
Promoting your online business can be challenging, but with out-of-the-box marketing tactics, you can ensure your site gains real traction.
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Curious about Video Marketing? Get Started Today
Creating videos doesn’t have to be hard or expensive. Find out how to begin your video marketing journey while growing your brand.
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How To Use Twitter: The Definitive Guide for New Businesses
Here’s how to use Twitter to accompany your social media marketing program.
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Personalized Marketing Tips for Better Customer Experiences
Personalized marketing is a great way to make customers happy while boosting your bottom line.
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How to Use Your Marketing Budget More Effectively
Effective marketing is crucial for small business success. Learn how to allocate your marketing budget.
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Tips for Maintaining a Stable Income When You’re the Boss
Discover six strategies that will help you maintain a stable income when you’re the boss.
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Using Pinterest for Business Purposes
How do you use Pinterest for business purposes? Learn how to best use this growing social media platform for your business.
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LinkedIn for Business: Your Definitive Guide
Here’s why using LinkedIn for business is worth your time, and how you can take advantage of the platform to grow your company.
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Membership Sites: Make Your Site a Hub for Your Patreon Patrons
You can create membership sites by making your WordPress.com site into a hub for your Patreon patrons.
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Create a Successful Customer Journey from Beginning to End
Creating a successful customer journey means helping someone improve an aspect of their life. Learn how to create goals, touchpoints, and personas.
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Level Up Your Social Media Engagement with These Content Techniques
Here are some techniques and tactics to increase your social media engagement without begging your followers to “like and share.”
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Social Media Channels: How to Choose the Right Ones for Your Business
Are you using the right social media channels to promote your business? Figure out which networks are best for your audience and business goals.
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Website SEO: 3 Tips to Improve Your Ranking
Here are a few simple, but easy-to-forget website SEO tips that you can use to improve your WordPress.com site’s status in search engine results.
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Get Started with a WordPress Affiliate Website
Creating a WordPress affiliate website is one of the most popular online business models out there. Here are three ways to start earning a commission.
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5 Ways a WordPress.com Business Plan Can Transform Your Site
A WordPress.com Business plan gives you the freedom, flexibility, and support to create a site that’s tailor-made for your business’s goals.
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Your SEO Checklist for Articles That Rank Well in Search
An SEO checklist is an important part of writing a new article. Follow these guidelines to get your article to rank well in search engines.
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What Are Long Tail Keywords and How Are They Used?
Have you ever wondered, “what are long tail keywords?” Here’s the answer.
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Instagram for Business: Your Marketing Quick Start Guide
Get your Instagram for business account set up and learn how to leverage its features to market and establish a presence for your brand.
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How to A/B Test Your Website
Learning how to A/B test your website can help you gain insight on what’s working and what’s not. Here’s how you can get started.
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The Complete SEO Checklist for Your Website
Want to show up higher in search results? Use this comprehensive SEO checklist to make your website optimized for search engines.
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How to Promote Your Podcast with a Website
A website can be an effective way to promote your podcast, but only if you have the right theme, pages, and features to engage your audience.
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A Custom Snapchat Filter Can Be a Powerful Business Tool
A custom Snapchat filter lets visitors add details about your business to their photos. Here’s how to get in on this savvy trend.
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Your Website Metrics and Stats Explained
The exact method of viewing your website metrics depends on where you’re hosting your website and the analytics solution that you have installed.
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Content Marketing for Small Businesses: 5 Reasons It’s Effective
Content marketing for small businesses can be cheaper and more effective than paid ads. Here are five reasons why.
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How to Sell Digital Products on Your Website
Before you set up your virtual storefront to sell digital products, there are a few things you need to do to get your website ready for e-commerce.
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Learning from 2018 Marketing Trends to Plan for a More Effective 2019
Marketing strategies shift every year, and 2019 marketing trends are more fun than ever before.
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Use Word of Mouth Marketing to Grow Your Business
Word of mouth marketing allows you to join a conversation online, and steer it in a direction that positively impacts your business.
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How to Run Your First Instagram Giveaway
Use this helpful checklist to ensure your first Instagram giveaway grows your audience and promotes your business.
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What Is Content Strategy, and How Does It Help Your Business?
What is content strategy, and how does it help your business? Read this quick-start guide to find out.
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Social Media for Nonprofits: Integrate Content into Your Site
Social media for nonprofits shouldn’t happen in a vacuum. Learn how to integrate your social media efforts into your nonprofit’s website.
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Use Bandcamp with WordPress.com to Promote Your Music
Using Bandcamp with WordPress.com allows you to grow a fanbase, curate your online presence, and keep more of the money you earn.
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How to Use Influencers When Promoting Your Brand
Learning how to use influencers is part science, part art. Uncover why influencers are worth the investment, and how to begin a partnership.
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6 Free Customizable WordPress Themes to Meet Every Need
There are plenty of free customizable WordPress themes that will give your site the look and feel you want, no matter what kind of company you have.
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The 411 on WordPress SEO: Tools to Optimize Your Site
There are a variety of WordPress SEO tools that you have access to, as well as those that can be found across the internet.
