Veganism = Sexy?!

If I say the word "vegan" to you it is unlikely that the first word which springs into your head is "sexy". The Vegan Vixens, however, are trying to change that perception. The basic idea behind what The Times describes as "a television phenomenon," is a group of attractive, young, scantily-clad ladies attempting to convince men to give up meat.

There is, unfortunately, no guarantee that the programme will have much, or even any effect, on meat consumption in the States. Male sexual arousal entails blood running away from the brain to be used elsewhere. This doesn't exactly create the best situation to engage in political and ethical debate. The failure of Babes Against Bush perhaps stand as a testament to that. I gave up meat (although I'm not vegan) for a number of reasons. That it would make me more popular with the ladies was someway down the list and I figure that will be the case for most - if not all - vegetarians.

The sexism which the programme reflects also merits comment, although I'll limit myself (the rest seeming so obvious) to noting that there is no "Vegan Beefcake" programme and I doubt there will be. (This is probably a good time to link to this article on feminism and the British left via The World of the Dynamite Lady.)