The second annual live stream reached a global audience of 1.43 million unique viewers on Yahoo, across all devices, up 30% from 2016. Engagement also increased significantly this year, with more than 3.1 million total live views on Yahoo, up over 72% from 2016. Audiences spent a total of 24.7 million minutes on Yahoo, up 38% from 2016, watching Berkshire Hathaway Chairman & CEO Warren Buffett, and Vice Chairman Charlie Munger, share their insights and advice, live from the CenturyLink Center in Omaha.
Additionally, through our live streaming partners in China, we saw another 3.89 million total live views for a combined 6.99 million total live views worldwide.
In addition to VOD replay on the site, Yahoo Finance has also made an audio replay of the meeting and accompanying interviews available via podcast for the first time ever, through a partnership with Acast. Find it on iTunes and other podcast stores now.
Be sure to check out all of our coverage on Yahoo Finance.
Tune in as Yahoo hosts our second live stream of Berkshire Hathaway’s annual shareholders meeting on Saturday, May 6. Yahoo Finance Editor-in-Chief Andy Serwer will be on-the-ground at CenturyLink Center Omaha, alongside Yahoo News & Finance Anchor Bianna Golodryga and Yahoo Finance Anchor Jennifer Rogers, with insight, analysis and news-making interviews. For the second year in a row, audiences will be able to watch live on Yahoo Finance – across desktop, tablet and mobile – as Chairman and CEO Warren Buffett and his right-hand man Charlie Munger share their unscripted views on the company, the markets, the administration and whatever other topic that may come up. The shareholders meeting live stream on Yahoo Finance will once again be available in both English and Mandarin, with VOD replay available for 30 days following the meeting.
The schedule of live coverage includes:
10:00am ET – Yahoo Finance pre-show
10:15am ET – Live stream of morning session, featuring the Q&A with Buffett and Munger
1:00pm ET – Yahoo Finance Halftime Report
2:00pm ET – Live stream of afternoon session, featuring additional Q&A and business meeting
4:30pm ET – Yahoo Finance post-show wrap-up
Throughout the Pre-show and Halftime Report we’ll also feature a number of live and pre-taped interviews with the Yahoo Finance editorial team, including: Warren Buffett, Chairman and CEO of Berkshire Hathaway; Todd Combs, Investment Manager for Berkshire Hathaway, and Ted Weschler, Portfolio Manager for Berkshire Hathaway; Coca Cola Chairman Muhtar Kent and newly appointed CEO, James Quincey; actress and Buffett friend, Glenn Close; Dairy Queen CEO John Gainor; former Vanguard CEO Jack Bogle; Brooks Running CEO Jim Weber; Chair, CEO and Chief Designer of Kathy Ireland Worldwide, Kathy Ireland, and many others.
This year, Yahoo Finance will also make an audio replay of the meeting and accompanying interviews available via podcast, through a partnership with Acast. With more than 50 million monthly listens to more than 1,000 shows globally, Acast is the world’s leading technology infrastructure for audio on demand and podcasts.
The Yahoo Finance’s Berkshire Hathaway podcast will be available on iTunes and other podcast stores, starting Monday, May 8. For more information on the Berkshire Hathaway Live Stream, visit the landing page on Yahoo Finance and be sure to follow the conversation on Twitter with @YahooFinance #BRKLiveStream.
We’re excited to partner with Amica Insurance for its new campaign to help consumers, especially millennials, prepare for their biggest milestones in life.
Working with Yahoo Storytellers, Amica is introducing Things They Don’t Tell You About, a new branded destination that offers valuable information and advice on topics from buying a car, to purchasing a home, to starting a family. Amica’s new campaign is geared towards millennials, many of whom are facing important decisions around these major milestones for the first time. Consumers can now access exclusive videos and editorial features on Things They Don’t Tell You About to help them better understand and navigate their insurance needs.
As part of this campaign, Amica will also align with Yahoo Finance’s popular live and short form video programming. Amica will connect with viewers through custom integrations, including three branded segments alongside episodes of “Midday Movers” and “Now I Get It” on Yahoo Finance. “Midday Movers” is a daily live show on Yahoo Finance that analyzes the top stories and stocks moving the market right now, discusses recent earnings reports and economic data and features can’t miss interviews with the top money managers and traders on Wall Street. “Now I Get It” is a popular video series on Yahoo Finance that explains the business concepts and jargon from the biggest financial stories of the day. With branded segments appearing at the end of each episode, Amica will share tips and perspectives for consumers on purchasing insurance. Amica will also run extensive video, native and display advertising across Yahoo properties to amplify the sponsorship and drive consumers to Things They Don’t Tell You About.
Launched in 2016, Yahoo Storytellers is a full service content marketing studio, producing premium video and editorial content for brands that is also backed by data. Yahoo Finance is the leading business news site, known for its unrivaled access to financial insights and news. In 2016, audiences spent nearly 13 million hours watching Yahoo Finance’s three daily live shows including Market Movers, Midday Movers and The Final Round. Additionally, time spent watching video across Yahoo’s properties has increased 85% year over year, creating exciting new opportunities for marketers.
The mobile industry is shifting the way we consume video content. At Yahoo, with our more than 650 million mobile users (and growing), continuing to create new experiences on these devices remains a top priority. Today we’re proud to introduce Yahoo Sports Headlines, a new visual way to tap through the day’s tops stories.
Available in our popular Yahoo Sports app, Headlines are quick, high quality videos presented in an easy to view portrait format. Fans can catch up on the latest news by tapping through each video and simply swipe up to read the entire article. The videos are easy to comment on in the app and can be shared on social networks. The new Headlines tab on the Yahoo Sports app can be found on both iOS and Android.
This is just the beginning for our new take on mobile video. Over the coming year, we plan to continue evolving the product and rolling it out across more Yahoo properties so stay tuned!
Yahoo News’ special coverage of the first 2016 presidential debate received nearly 9 million page views for Yahoo News and Politics (articles and video) and more than 5 million video views (both live and VOD.)
The special edition of “Yahoo News Now: 2016 the Choice” was anchored by Yahoo Global News Anchor Katie Couric alongside Yahoo National Political Columnist Matt Bai. The pre- and post-show featured special guests and analysis by Yahoo News Chief Investigative Correspondent Michael Isikoff, Yahoo Finance Columnist Rick Newman, Democratic strategist Jamal Simmons and Republican strategist and former communications director for Ted Cruz’s presidential campaign Alice Stewart. Yahoo News and Finance Anchor Bianna Golodryga and Yahoo National Correspondent Hunter Walker joined live from the spin room at Hofstra University, along with a team of reporters on the ground in New York, Washington and beyond.
Check out the replay of the entire live stream and highlights at yahoo.com/2016choice
Yahoo Finance and Berkshire Hathaway are once again opening the doors to the world for the second annual exclusive live stream of Berkshire Hathaway’s Shareholders meeting. We’re offering viewers a firsthand experience of the highly anticipated event attended by over 40,000 shareholders. This past year, Yahoo Finance live streamed the event for the first time ever, drawing in more than one million viewers, with an additional 17 million views to date. We expect 2017 to be no different.
People who tune in will get to hear first-hand from Warren Buffett, Vice Chairman Charlie Munger as well as watch interviews with a wide range of notable guests. But interviews and speeches are just the beginning. There’s a lot more to this event in Omaha, Nebraska. The live stream will take guests inside all the goings-on that weekend, the top local hotspots, and the carnival-like atmosphere of the exhibition hall where many of Berkshire’s subsidiaries showcase their products and services.
This is event is a great example of what sets Yahoo Finance apart – bringing exclusive content to our audience via our premium live streaming capabilities, at an unprecedented scale. We’re making it easy for you to watch, streaming the event across all devices in both English and Mandarin. An exclusive VOD replay will also be available on Yahoo Finance for 30 days following the meeting. Yahoo will offer video and display advertising, as well as sponsorship opportunities alongside the live stream.
By Lisa Utzschneider, Chief Revenue Officer, Yahoo
Every year Advertising Week brings together the most passionate leaders across the advertising, media and technology industries. I’m looking forward to joining our partners and my Yahoo colleagues on stage throughout the week.
From a spotlight on the rise of live video to predictions for the future of programmatic, here’s a peek at where Yahoo will be during Advertising Week. And don’t forget to follow us at @YahooAds for real-time updates!
Monday, September 26:
I’m honored to kick off Advertising Week 2016 on the Times Center Stage with Go Live: The Shift to Live Video – a session about what’s driving the demand for live video and how content creators are bringing the biggest events, from sports to finance, to life. Joining me to discuss are Yahoo Finance’s Andy Serwer, Yahoo’s Fantasy Football analyst Liz Loza, and special guest Kenny Gersh from MLB Advanced Media. Additionally, to deep dive into the world of Esports, Yahoo’s Travis Gafford will sit down with basketball star turned Esports entrepreneur Rick Fox, owner of Echo Fox.
Yahoo’s Kathy Kayse will join Tom Salomone from the National Association of Realtors® and David Buklarewicz of Havas Media for a unique take on mastering brand storytelling and share learnings from a top-performing campaign during day one of IAB MIXX at the Crowne Plaza.
Tuesday, September 27:
Hot off Monday night’s presidential debate, Yahoo News Global Anchor Katie Couric will discuss the good, bad and ugly of the 2016 elections with Yahoo’s Matt Bai and political influencers Jamal Simmons and Kristen Soltis Anderson on the Times Center Stage.
Directly following, Katie Couric will head over to The Girls Lounge at The New York Times Building, 15th floor, to sit down with founder Shelley Zalis for a 1:1 conversation.
Native is one of the fastest growing areas of digital advertising, and Kathy Kayse will share tips on how to be an expert during the Native Ad Forum at Reuters.
On the BING Stage, Yahoo News’ Hunter Walker will talk about the intersection of social media and politics on The (Anti) Social Election panel.
Wednesday, September 28:
Tod Sacerdoti and I will kick off the day with a conversation about The Next Era of Programmatic on the Times Center Stage, including big insights from Mediavest | Spark’s Oleg Korenfeld.
In The Modern Marketer: A Case Study, Alex Sutton of Avis Budget Group and Megan Harris of SYZYGY will join Yahoo’s Courtney McKlveen on stage at the Times Center Hall to present a behind-the-scenes look at how brands are tapping into the power of data, content and technology.
Yannis Dosios will join a discussion about The Future of Video at the Times Center Hall.
At Publicis Media’s Multicultural Talent Pipeline event, Armando Rodriguez will share insights on a panel addressing the importance of data and technology in advertising.
In Getting Native Video Right: A Brand Playbook, Yahoo’s David Iudica and Jose Singer will join Heineken’s Ron Amram and Mediavest | Spark’s Jeff Giacchetti to cover the latest insights on native video ads at the Times Center Hall.
Visit our Yahoo Advertising Blog for more information and updates during Advertising Week. We hope to see you there!
Whether you want to show your friends the beautiful scenery while you’re on vacation or send baby videos to grandma and grandpa, Yahoo Messenger has you covered! Launching today, video in Messenger makes it even easier to show rather than tell when you want to share experiences with the people you care about. Now available on both the iOS and Android app globally, you can send videos in one-on-one and group conversations!
Wondering how it’s done? It’s just like sending photos. When composing a message, tap on the gallery picker to choose a video from your device’s gallery. Note that you’ll need to trim videos to a minute or less before sharing them in Messenger.
Update your app or download the Yahoo Messenger app for iOS and Android today to enjoy this new feature!
I’m a TV junkie who can’t get enough of my favorite shows – “Marvel’s Agents of S.H.I.E.L.D” and “Brooklyn Nine-Nine.” After watching an episode, I love to geek out on Tumblr with other fans over plot twists, costumes and my favorite ships.
So, I’m incredibly excited today to announce the launch of Yahoo View, a brand new community TV-watching site. We are partnering with Hulu to offer thousands of free full-length episodes of premium TV shows, anime and Korean drama, as well as movies and TV clips. We’ve got everything from “Scandal" to “Empire” to “One Punch Man” to “Sungkyunkwan Scandal.” You can also go beyond the episode with behind-the-scenes extras, recaps, and the best GIFs, photos and edits from the Tumblr fandom community.
We’ve seen awesome things happen when you add community and content together (think of the passionate communities on Yahoo Sports, Polyvore and Tumblr to name a few) and are excited to be taking this first step towards creating a powerful community TV-watching experience. Today’s launch is only scratching the surface of what’s possible, and we are looking forward to rolling out more content and community-related updates soon!
view.yahoo.com is immediately available in the U.S. today. Mobile web and mobile apps will be coming soon.
Today at our
Newfront event in New York City, we’re sharing the latest updates on high-quality
video content across our four core verticals: news, sports, finance and
lifestyle. We have a focused strategy to bring the best short-form and live
programming to our users, and opportunities for our advertisers.
But it’s not just
about our programming. We offer some of the best native and programmatic video
solutions in the market via BrightRoll and Yahoo Gemini, our ad tech platforms.
It’s the combination of Yahoo’s world-class content, technology and unique data
that is critical for advertisers in 2016 and makes Yahoo an important partner.
In fact, video advertising is one of the fastest growing areas of our
business, up 64% in 2015, and our new approach will help amplify this growth.
Our team produced 54% more video in 2015 than in 2014, with over 8,000 video
segments coming out of our state-of-the-art studios in Los Angeles, New York
and Sunnyvale.
Compared to a year ago, video
viewers on Yahoo are now consuming 55% more videos and spending 85% more time
with this content on average. That translates
into meaningful opportunities for marketers.
Highlights from Yahoo’s 2016 Video Programming
Yahoo News holds the No.1 spot in its category for total traffic (comScore Media Metrix, March 2016)
and is a trusted destination for breaking news, featuring some of the best
industry voices including Yahoo Global News Anchor Katie Couric, global
correspondent Bianna Golodryga, national political columnist Matt Bai, and
investigative journalists Michael Isikoff.
The Katie Couric Interview: Yahoo Global News Anchor Katie Couric is known for being one of the
best interviewers and this series spotlights people
who are making headlines. Katie Couric’s interviews on Yahoo have racked up over 397 million views and her video streams
more than doubled year-over-year from 2014 to 2015.
Cities Rising: In “Cities Rising” Katie Couric
visits cities around the country and introduces viewers to people who are
making a difference in their communities as they focus on urban renewal.
Yahoo Finance holds the No. 1 position in its
category in total traffic (comScore Media Metrix, March 2016), and is known for its unrivaled
access to financial insights and news.
Market Movers, Midday Movers & The Final Round: Start and end your day with Yahoo Finance’s live shows
focused on the business news of the day.
Pogue’s Basics: Money: David Pogue uses his extensive
tech knowledge to help viewers get more bang for their buck! Airing this Fall.
Yahoo Sports is a top destination for a
passionate audience of sports fans to follow not only their favorite teams but
use our award-winning Yahoo Fantasy Sports offerings each season.
Exclusive Live Events: This year, we’re
extending our live sports coverage with MLB, NHL, and PGA games and events. We
will live stream more than 400 live sporting events in 2016.
The Vertical with Woj: The
Vertical offers the most comprehensive NBA video
on the web, featuring the most trusted reporters in basketball, including Yahoo
Sports’ Adrian Wojnarowski. Woj and his
team of top reporters interview the league’s biggest stars and reveal the
inside scoop on NBA news and personalities.
Lifestyle (Yahoo Beauty, Yahoo Style,
Polyvore, and Entertainment) has long attracted a massive audience and with the
acquisition of Polyvore we see a huge opportunity to redefine consumers’
experiences on Yahoo in this area.
60-second Style Hacks: Insider secrets, tips and tricks from Style expert Joe Zee.
Look at Me With Joe Zee: We talk to women on the street
and get the real story about what inspires their look.
Brave New Beauty: Explore the bold
side of beauty and how you can take your look one step further with hair color,
cut, makeup and nails.
Superfan: All the best
watercooler momentsincluding awards coverage, behind the scenes action, and TV and movie
trailer breakdowns.
We also shared updates and highlighted new advertising
opportunities for our brand and agency partners. Top brands like Lexus are
partnering with Yahoo to connect with fans through video, display, and native
advertising and we shared a new case study from their sponsorship of Yahoo Sports’ Tourney Pick'em this year. We also expanded
our open viewability measurement to include native video in Yahoo Gemini,
through our partnership with Moat. Yahoo offers guaranteed viewability from
Moat and other accredited third party vendors for display, video and native
video ad formats across our ad platforms.
This is just the beginning. There is more to come as we we continue
building our ad offerings and video content in our core verticals where we have
a strong foothold and will continue to grow.
BrightRoll recently hosted the eighth annual video summit in NYC to explore the latest trends in programmatic video. Nearly 800 marketers, agencies, publishers and influencers from across the digital advertising world came together for this successful event.
BrightRoll CEO Tod Sacerdoti opened the day with a keynote, diving into the latest industry trends and company updates. During his keynote, he shared two exciting announcements from BrightRoll about new mobile video offerings and ad fraud solutions. Tod also talked about the prospect of “growing the programmatic pie” and explained that the future of programmatic growth comes down to four core pillars - data strength, inventory quality, mobile growth and global approach.
The summit then dove into a series of important discussions with industry thought leaders around programmatic strategies, ad fraud, mobile targeting and measurement, and the future of digital video advertising. For more on the BrightRoll Video Summit and to watch all of the videos check out the Brightroll blog.
Today BrightRoll hosted its eighth bi-annual BrightRoll Video Summit in New York, bringing together over 700 marketers, agencies, publishers and influencers from across the digital advertising ecosystem. The event included panel sessions featuring thought leaders in programmatic video advertising, including Christine De Martini, Director of Global Media & Marketing for Electronic Arts, Wayne Gattinella, CEO of DoubleVerify, Jennifer Lum, Adelphic’s Co-Founder and CSO, and David Cohen, Chief Investment Officer of Universal McCann.
In addition to the information-rich sessions, we made two key announcements around recent advancements to our mobile video offerings and ad fraud solutions.
Mobile continues to be a huge focus for us, and we are doubling down on our efforts to expand our mobile solutions. With this announcement, advertisers can now access Yahoo App Publishing inventory, which includes 10,000 high-quality apps and premium games, through the BrightRoll Marketplace. Additionally, we completed the implementation of Nielsen Digital Ad Ratings to provide advertisers with tools to measure the success of cross-device video ad campaigns. Lastly, we shared news of our contribution to the updated MRAID Video Addendum, which makes in-app interactive video easier to implement and measure.
Alongside the mobile expansion announcement, we shared an exciting development in the ongoing fight against ad fraud in programmatic video. Working with third-party and in-house technology, BrightRoll has reduced non-human traffic in its marketplace to roughly 5 percent across all tested vendors - five times lower than the industry average of 23 percent, as measured by ANA and WhiteOps in a recent study. Taking it a step further, we announced that advertisers will now have access to DoubleVerify’s fraud protection solution on a managed basis through the BrightRoll DSP. This partnership reflects another step BrightRoll has taken toward giving advertisers their choice in the highest quality inventory, in a safe and transparent environment.
Today, more than ever, consumers are showing they love engaging with digital video across their devices. Whether it’s the latest highly anticipated movie trailer, a video from a friend on Snapchat or binge watching Community, consumers are taking advantage of all the new ways they can watch videos, no matter what device they’re using at the moment.
At Yahoo we fundamentally believe that digital advertising should be as delightful and engaging as the best content on the web. We also understand that marketers have a number of goals across their different campaigns - and we think they should be able to benefit from the value of video no matter what they’re trying to achieve, from brand awareness to app installs, which is why I’m thrilled to announce these two new powerful formats to help advertisers to reach their audiences: native video and video app-install ads.
With native video ads, we’ve combined two of our most engaging formats so that brand content can be as compelling as video can be as beautifully integrated to the other experiences on our homepage, digital magazines and apps. And it works - when we conducted a blind case study, we found that viewing native video ads on Yahoo increased brand favorability up to 50 percent and purchase intent up to 28 percent.
For marketers and developers looking to drive installs, we’re now offering a format that combines the engagement of video and the performance of install ads. Add to that formula the unmatched targeting capability of Yahoo and Flurry Persona data to reach just the right mobile users and it’s no surprise Yahoo’s app install video ads see an 89 percent completion rate, and users acquired have up to 43 percent more app sessions than average.
Our partners at Zynga have seen incredible success with video app install ads. “Flurry, and now Yahoo, video app install ads have brought us high quality installs and highly engaged customers,” said John Dionisio, Sr. Director Performance Marketing at Zynga. “We rely on them for both new game launches and sustained, profitable install campaigns.”
I couldn’t be happier announce these new video formats for advertisers right before our NewFront event, where we’ll be showing the world even more of what Yahoo has planned in video. I hope to see you at Lincoln Center next week!
In the meantime, reach out to your Yahoo or BrightRoll representative to discuss how you can use our latest video formats to achieve your goals, or visit gemini.yahoo.com to get started right away.
In March we will celebrate 15 years since the start of Yahoo Finance, and as we look to the future, we’re excited to welcome Andy Serwer, the new editor-in-chief of Yahoo Finance.
A respected industry leader, Andy joins Yahoo Finance after 29 years at Time Inc., where he most recently served as the editor of Fortune magazine. He brings a wealth of financial journalism and editing experience to the table. During his long tenure at Time Inc., Andy oversaw the relaunch and redesign of Fortune’s magazine and website. He has the perfect balance of experience and expertise to help take Yahoo Finance to the next level and amplify the stories behind the stocks.
In his own words, “Yahoo Finance delivers a huge amount of salient and accurate news every minute of every day. I should know, I’ve been a daily consumer of Yahoo Finance almost since its inception. It’s so cool to go to work someplace you visit every single day!” For more from Andy, please check out his personal Tumblr.
Yahoo Finance provides up-to-the-minute business and investing news with insightful editorial perspectives. Together with the team, Andy will lead the expansion and evolution of Yahoo Finance’s original content and coverage. As online video consumption continues to grow, we will also increase our commitment and focus on Yahoo Finance video programming. To that end, Aaron Task, who has been a terrific leader at Yahoo Finance over the past several years in both video and editorial, will now lead this growth and expansion effort in video.
Andy will be based in New York City and starts today. We look forward to Andy’s contributions to our outstanding finance team.
Since the invention of the television, video has been considered, arguably, the most powerful advertising tool. According to data released today by Flurry, consumers now spend more time on their mobile devices than watching their televisions - making mobile video more powerful than ever.
Just months after acquiring Flurry, on a day that marks a tipping point for mobile video, we’re thrilled to expand the cross-screen capabilities of Yahoo’s video advertising by integrating in-app inventory from Flurry and its Marketplace.
Advertisers can buy :15, :30 or :60 second interstitial ads by audience, channel or show, all available through Yahoo Ad Manager Plus. All mobile video ads powered by Flurry are 100% in-view, full-screen and high definition. Advertisers have options to choose from user- or auto-generated and rewarded or non-rewarded views.
Clients using Mobile Video powered by Flurry as part of their video strategy are seeing great results. One major US restaurant chain promoting their app with a mobile video ad on Flurry’s network ran a mobile install campaign in order to drive user engagement and saw amazing results. The campaign saw a 67 percent lift in gift card purchases and a 162 percent lift in use of the store locator.
With Flurry video ad supply now available alongside the extensive video ad supply from Yahoo and third-party marketplaces on Yahoo Ad Manager Plus, the Yahoo platform has become the largest provider of video ad inventory in the industry. Now Yahoo advertisers can run engaging video ads on Flurry’s network and Marketplace, and also can combine the power of Flurry personas with the data available through Yahoo Ad Manager Plus to better target video campaigns.
