Proudly bootstrapped, and built on a foundation of work-life balance, we have ambitions to be the ultimate WordPress toolkit provider.
What started in 2008 as three WordPress enthusiasts from different countries sharing ideas over email is now an international team of designers, developers, support, and marketing people, catering for a passionate and constantly growing community of hundreds of thousands of users.
From humble beginnings selling a handful of commercial WordPress Themes we now offer a range of themes and plugins to extend WordPress experiences, including WooCommerce. Proudly bootstrapped and built around a firm belief in work-life balance we have big ambitions to become the ultimate WordPress toolkit provider.
Our Journey
2015
WooCommerce now powers over 30% of all online stores with over 1M+ downloads. Our team has grown to nearly sixty and we are now part of the Automattic family.
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May
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April
WooCommerce hits 7M downloads
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March
Our team grows past 55 in 19 countries
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February
A bunch of us gather in Norway for the Woo EU Meetup. Sledding, skiing, and moose eating!
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February
WC 2.3 Handsome Hippo is released
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January
WooCommerce hits 6M downloads
2014
We hosted our first conference dedicated to WooCommerce in SF with over 300 people gathering in SF in November.
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December
Just because, a Christmas video
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November
Storefront, our free theme for WooCommerce, goes live!
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November
We host the first ever WooCommerce Conference in SF, drawing over 300 people from across the world #WooConf
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November
Our team gathers in San Francisco for our annual WooTrip. Wine tasting, an NFL game and Alcatraz!
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September
WooCommerce 2.2 Prowling Pangolin is released
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September
Our Hugh Lashbrooke organises the first ever did_action( ‘wordpress-charity-hackathon’ );, hopefully to be repeated soon and often
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August
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July
Woo turns six!
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June
After happy years in Durbanville, Woo HQ moves to the Old Biscuit Mill in Cape Town centre.
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May
WooCommerce Bookings is launched!
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March
The support team across the US gather for the first ever WooSupport USA Meetup
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February
Our All Themes Package is launched
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February
WooCommerce 2.1 Peppy Penguin is released
2013
We celebrated our fifth birthday, travelled to the Netherlands together and launched Sensei (our LMS for WordPress).
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November
The WooCommerce Helper is launched, to make updating and security easier for our users
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October
The Woo team mission to the Netherlands for #wceu and WooTrip
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August
On 15 August our 200,000th order is placed, rather a milestone
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July
We celebrate our 5th birthday
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June
WooCommerce hits 1M downloads, huzza!
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March
WooCommerce 2.0 is released
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January
We launch Sensei, our learning management system for WordPress
2012
WooCommerce turns one, we got hacked (many learnings) and launched Subscriptions which is now a best-seller!
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November
The team travel south with the swallows for a summery WooTrip in South Africa
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October
We make a little video about paintballing #scary
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September
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August
WooSlider is released
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June
One of our bestsellers, WooCommerce Subscriptions, built by Prospress, goes live!
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April
We got hacked :(
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February
A tour of the original WooHQ, to show the world a little of our underbelly
2011
WooCommerce went live, we released our 100th theme and met up in London for beers and WordPress talk.
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September
WooCommerce is launched! Little did we know, this would become our leading product.
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August
We release our 100th Theme, no small feat
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May
The early days team meet up for Beers, WordPress and Woo in London town (aka mud island). Some would say there were werewolves in London...
2010
Canvas went live, Hiro was born and we travelled together to the Alps for the first ever WooTrip.
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July
Hiro, our brand mascot, is born of the stylus of Jon Hicks
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March
We set off for an Austrian Alps retreat, the very first #WooTrip!
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February
Our most popular theme, Canvas, goes live. Viva, Magnus
2007 - 2009
These were the earliest days of Woo. We were building our theme empire, gathering great people and dreaming about the future.
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2009 April
Our founders, Mark, Mag and Adii, decide to meet for the very first time IRL
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October 2008
@WooThemes is registered on Twitter and the conversation there begins
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2008 July
After a few months of selling themes together under the "Premium News Theme" predecessor, Mark, Adii and Magnus decide to make their working relationship official and jointly launch WooThemes
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November 2007
The first chats began, between Mark, Magnus and Adii