Get to know your customers.
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Start for free
See what’s in it for you.
-
Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.
-
Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
-
Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
-
Make your data work for you.
Process and share your data quickly with an easy-to-use interface and shareable reports.
-
Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.
-
Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
-
Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
-
Make your data work for you.
Process and share your data quickly with an easy-to-use interface and shareable reports.
Dive into the details.
Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.
See all features
Designed to work together.
Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.
-
Google Ads
Gain deeper insights into how users from your Google Ads campaigns engage with your site.
-
Data Studio
Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.
-
Optimize
Create custom site experiences using the audiences you’ve already created in Analytics.
-
Google Ads
Gain deeper insights into how users from your Google Ads campaigns engage with your site.
-
Data Studio
Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.
-
Optimize
Create custom site experiences using the audiences you’ve already created in Analytics.
Find a solution that fits.
Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.
-
Analytics
Get a complete view of your customers for better insights to grow your business — for free.
-
Analytics 360
Get a complete view of your audience with advanced tools for deeper insights.
Marketo sees 10x higher conversion rate with Google Analytics.
Marketo used Analytics to learn about potential customers, educate them on products, and encourage completion of lead forms. The result was a 10x higher conversion rate.
Read more
