INSPIRE ACTION

Instagram is a place where visual expression from business inspires visible action from people around the world.

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Why Instagram?

INSTAGRAM STORIES

Stronger brands. Greater performance. For businesses of every size, there's more to see with Instagram Stories.

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STAND OUT WITH INSTAGRAM.

This toolkit provides tips, tricks and resources to help your business shine.

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1 Billion+

Instagram accounts worldwide are active every single month.1

500 Million+

Instagram accounts worldwide are active every day.2

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80 Percent

of accounts follow a business on Instagram.3

400 Million+

accounts use Instagram Stories every day.4

Connect Passions

Tap into people’s passions to create deeper relationships with your business online and off.

Immerse Visually

Tell your story using unique creative tools and immersive formats that inspire action.

Spark Exploration

Connect to new customers and strengthen relationships with existing ones.

Why businesses love Instagram.

From major brands to mom-and-pop shops, businesses around the world are driving proven results with Instagram.

Beats
Beats
Generating wireless buzz.

The Beats by Dre team wanted to reach potential new customers and feed their interest in the brand’s new wireless headphones.

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NESTEA

Turning over a new leaf

Qantas

Telling tales of travel

Hopper

Booking travel on the fly
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Business blog.

Get the latest announcements, updates and best practices from Instagram.