Measure your ads
Understand campaign performance with Facebook’s measurement solutions
How do you know if your ads are working?
To understand how well your Facebook ads are doing, you need to define the outcomes you want to track. For example, you would use a different solution to measure effects on sales than you would to measure shifts in brand recognition.
Measure your ad performance in Ads Manager
See your results in one place
Ads Manager is your portal for easy-to-read reports about how all your ads are performing across Facebook, Instagram and Audience Network.
Test and optimize your ads
See which creative elements and placements are working best, then refine your campaign settings for optimal performance.
Customize your strategy
You'll automatically see basic info about your ads—but you can also implement measurement solutions more tailored to your goals.
Choose the right measurement solution for your goals
Pixel
Install the Facebook Pixel on your website to tie ads to conversions and reach people on Facebook after they've visited your site.
Offline conversions API
Use the offline conversions API to send offline conversion events directly to Facebook and tie your campaigns to business results.
Offline measurement
Connect with one of our partners to send offline conversion events directly to Facebook and tie your campaigns to business results.
Split testing
Use split tests—also known as A/B tests—to determine which ad strategies perform best and optimize your future campaigns.
Attribution
Assign conversion credit to marketing touchpoints along the consumer journey, on and off Facebook, to understand which of your ads are getting the right results.
Conversion Lift
Test your ads to learn if they're causing conversions and helping you meet your business goals.
Test and Learn
Easily create tests to understand how much value your Facebook ads are driving and what accounts or strategies perform best.
Brand lift
Test your ads to determine their impact on brand performance and optimize future campaigns.
Cross-platform brand lift
See the combined effect of your TV and Facebook ads on your brand metrics.
Mobile SDK
Install the SDK for your app to understand the actions people take within your mobile app and tie them back to your ad campaigns.
Facebook Measurement Partners
Work with a Facebook marketing partner to understand and compare ROI across digital publishers and channels.
Attribution
Measure across the Facebook family of apps and services to get a more complete picture of your customer journey.
Nielsen DAR and TAR
Compare audience reach between online and TV campaigns, or combine digital ad ratings and TV data to determine your full campaign impact.
Cross-platform brand lift
Measure the combined impact of your TV and Facebook ads working together.
Make sure your campaign is performing at top capacity
Check that your campaign is set up for best results.
Get help with campaign setup
Choose the right objective to help you meet your goals.
Get help with conversion optimization
Set up your ads to win more auctions and be seen more.
See our delivery best practices
Run your ads in the ideal placements for your goals.
Get help with placement optimization
Make sure you're using the right bid strategy.
Get the bid strategy handbook
Want to learn more about ad measurement?
See how your Facebook ads are performing.
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