Facebook offline conversions lets businesses leverage their offline events data—such as in-store purchases, over-the-phone bookings and qualified leads—to help power their digital campaigns. Businesses can connect their CRM (customer relationship management) databases or POS (point of sale) systems to their Facebook account in order to track offline events that aren't captured by the Facebook Pixel or SDK.

Measure cross-channel conversions

Gain access to real time reporting that shows who has seen your Facebook ads and interacted with your business through an offline channel such as your brick and mortar stores.

Create Facebook Custom Audiences from your audience list

Create custom audiences from offline events

By connecting your offline data to Facebook, you can dynamically retarget people who have interacted with your business through offline channels.

Deliver your Facebook ad to an audience likely to take action

Deliver ads to people likely to take action

Get a fuller picture about who's converting and where—then tailor your ad campaign parameters to drive better results.

SUCCESS STORY

Michael Kors closed the gap with offline conversions

Using a combination of link ads and carousel ads, this fashion brand drove traffic to its physical stores, and then used offline conversions to measure the impact of its ads. The attributed results were massive: 33% increase in ad spend and 25% increase in revenue.

Read their story

See More Success Stories

Here's what you'll need to connect your offline events to your campaigns

1. Offline event datasets

You'll need to upload information about people's offline actions to Facebook. You can connect your data to your campaigns in three ways: by using Facebook's native offline event manager; by connecting directly to the API; or by leveraging existing Facebook partner integrations.

2. A Facebook ad account

Are you new to Facebook advertising? Create an ad account today—you'll need one to run any type of ad on Facebook.

3. A Facebook Business Manager account

Business Manager lets businesses share and control access to their ad accounts, Pages and other assets on Facebook. You'll need an account to create offline event sets.

Learn how to track offline conversions