Website clicks

Give some real thought to where you want to send people when they click or tap your Facebook ad. For example, to build awareness or just generally promote your website, you’d send people to your home page. But if you’re trying to get sales of a specific product, direct people right to your product’s page. Or if your website advertisement is for a promotion, send people to a web page where they can learn more.

Once you’ve decided on the aim of your Facebook clicks to website ad, you’ll want to select images, write a headline and description and choose a call-to-action button. Your call-to-action button should correspond to the action you want people to take. For example, you would use the Shop Now button to send customers directly to your online store or a Learn More button to give people information.