Using seasonal hashtags and keywords is a simple way to expand your reach, and tap into relevant conversations as they happen on Twitter. To help you create impactful Tweets, we’ve collected the top keywords and hashtags to help your brand have a #happymothersday.

Hashtags

While an event hashtag like #MothersDay will be predictable, others may start trending in the moment. Use these hashtags for Tweet inspiration, and keep an eye on the trends section on Twitter to identify new hashtags that are being talked about. 

Popular event hashtags: #thanksmom, #mymomisthebest, #ilovemymom, #momandson, #mothersdaygift

Keywords

In 2017 there were 729 million Tweet impressions related to Mother's Day with 34% of the conversation coming from people in the United States and 29% coming from people in Japan.*  Understanding what keywords people are using will help you think of Tweet topics and craft relevant content. 

Popular topics people are Tweeting about: flowers, gifts, jewelry, greeting cards, parenting, sharing family stories, showing thanks, funny family stories, nostalgic photos

If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases people recently Tweeted or searched for on Twitter allows you to reach them when it's most relevant.

For example, a retail brand could reach people looking for Mother's Day gifts by targeting keywords and phrases such as "gifts for mom," "need a Mother's Day present," or "buy mom a gift."

Pro tip: While it's important to incorporate popular topics into your content strategy focus on creating content that’s relevant to your target audience and authentic to your brand.

Now you're ready to connect to the moment and reach new audiences. Try out these tips by creating Twitter Ads of your own. Create a campaign today.

*Twitter internal data

Additional reading:

• 2018 Twitter marketing calendar
• A journalist's 12 tips to writing content
• Getting started with Twitter Ads: 3 questions to consider