The turn of the calendar year is one of the most globally relatable annual events, and a great opportunity to catch the interest of potential customers. Here are four ways to join the new year buzz that dominates January. Use them to stand out from your competition, drive engagements, and increase sales. (Oh, and Happy New Year! 🎉 )

Celebrate new beginnings

To many people, the annual flip to January signifies a fresh start. Reach these optimistic individuals by emphasizing the idea of beginning again. 

Subscription company @birchbox engaged with their followers by celebrating the first Saturday of the year.

Share tips and tricks

This time of year many people are looking to pick up a hobby or learn something new. Tweet your expertise and encourage them to try new things and make your products a part of their 2017 adventure. 

Mobile app @Runkeeper shared their tricks to help new runners start the year off strong. 

Frame your product with humor

Not every business can easily align its goods or services with the conversations people have about the new year, so consider using that contrast for timely humor. For example, a bakery might declare 2017 “the year of biscuits” to encourage January dieters to drop the charade. 

@Casper makes mattresses. Their account jokes about just wanting a nap when facing a new year.

Lead the way for planners

Whether someone is making new year resolutions or not, January is a time for planning. Create content that shows your expertise and draws customers in.

For example, a travel company might Tweet tips about planning trips months in advance, or a restaurant could target local foodies and remind them to book special dinners before reservations disappear.

 @AKTravel_UK is a luxury travel company that uses Twitter to promote destination ideas, notable hotel openings, and travel deals.

Now you’re ready to toast the year ahead with fresh marketing ideas. Have more questions? Follow @TwitterBusiness for more tips, or check out the basics on how to create a campaign.