- Infographic: Holiday shopping on Twitter
- 4 things to Tweet about this Halloween
- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
- 5 ways to increase your Tweet engagements with emojis
- 4 steps that drive success with personal branding
- How to create and use hashtags
- How valuable are your followers?
- 3 ways to tap into trending topics on Twitter
- How to: Advanced search on Twitter
- How Quick Promote can get you noticed on Twitter
- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
- What to Tweet about this fall
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
- How to incorporate video into your content strategy
- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
- 4 ways to use the New Year to promote your business
- Our favorite articles of 2016
- 10 tips for choosing the best graphic designer
- 3 ways to create a consistent visual brand on Twitter
- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
- 5 ways to step up your brand in 2017
- How to do influencer marketing right in 2017
- Customer journey mapping: What you must know
- The secret to more effective paid campaigns? Better organic content.
- How to manage your Twitter Ads campaigns with Flightly
- February lineup: Your essential marketing calendar for the month
- #TweetHour recap: Building your personal brand
- What to Tweet this Valentine's Day
- 4 do's and don't's of Twitter images
- Want to build strong influencer relationships? Focus on ease and value
- Top hashtags and keywords to use for Valentine's Day
- Tips for entrepreneurs: A conversation with Larry Kim
- Courting an influencer
- 8 ways to energize your B2B content marketing strategy
- Interviewing marketing freelancers? Ask these 6 questions
- March lineup: Key dates to help plan your marketing campaigns
- Hidden Twitter tricks from a social media manager: the media library
- How brands can reach a second screen audience
- Meet the awareness campaign
- 6 things to Tweet this spring
- Spring clean your Twitter profile
- How better quality whitepapers can improve lead generation
- Top hashtags and keywords to use this spring
- It's now easier to manage the payments and billing of your Twitter Ads
- 5 Periscope tips for your brand
- #TweetHour recap: How to leverage influencer marketing trends
- How to use Tweet threads
- 5 tips for writing effective Twitter Ads copy
- How to use Periscope 360 for your brand
- How to spread your message with the awareness objective
- April lineup: Key dates to help plan your marketing campaigns
- 5 things to Tweet this Easter
- How to create evergreen content with lasting engagement
- What micro-influencers can do for your brand
- The psychology of shareable content
- Top hashtags and keyword to use for Easter
- 7 tricks to produce content on a budget
- Data-driven tips for B2B marketers on Twitter
- What is relationship marketing?
- Mobile shopping doesn't mean skipping the store
- Content marketing myths that businesses need to stop believing
- How to fill holes in your content calendar
- Are you ready to handle your next company crisis on Twitter?
- Who to follow for National Small Business Week
- Is your marketing strategy protected against changing buyer behavior?
- 6 articles to help you craft your Twitter strategy
- How to start a content marketing campaign with no money
- How to make announcements on Twitter that build engagement
- Twitter named one of the top trusted brands for social and digital marketing
- May lineup: Key dates to help plan your marketing campaigns
- 4 must-read articles for lean marketing teams
- What you can learn from your agency's social media feed
- 4 articles to help your brand succeed with smart design
- 5 things to Tweet this Mother's Day
- Top hashtags and keywords to use for Mother's Day
- 6 things to Tweet when attending a conference
- How to choose your hero stat
- Why goals matter to influencer marketing success
- 5 interesting ways to share your brand story
- 5 tips for more effective influencer marketing
- 5 things to Tweet this June
- Why you should focus on native and video advertising
- 7 tips for creating engaging content every day
-
Before you hire a video production team, answer these important questions
Arrow down icon
- June lineup: Key dates to help plan your marketing campaigns
- Top hashtags and keywords to use this June
- Hidden Twitter tricks from a social media manager: Tweet scheduling
- 3 ways brands can harness video on Twitter
- How to use Twitter analytics to plan more impactful Tweets
- 5 things to Tweet this Father's Day
- 5 tips for responding to customer mentions on Twitter
- Is your company giving video the love it deserves?
- Top hashtags and keywords to use for Father's Day
- What people want out of video content
- 3 ways to incorporate video into your everyday content
- Brand yourself — personal branding for business owners
- #TweetHour recap: How to incorporate video on Twitter
- 3 data-driven, engagement boosting ideas for lifestyle brands
- Need Tweet ideas? Here are 6 things to Tweet this July
- Repurposing your influencer marketing content for maximum value
- 5 data-driven tips for scroll stopping video
- Short video content: Creating a strategy for snackable videos
- July lineup: Key dates to help plan your marketing campaigns
- Top hashtags and keywords to use this July
- #TweetHour recap: How to produce engaging video
- Video success story: MailChimp
- Need blog post ideas for your business?
- Creative, less-than-obvious ideas to promote your whitepaper on Twitter
- 3 reasons videos capture Twitter's mobile audience
- How do I create a blog editorial calendar that works?
- How to tighten up your content marketing strategy during a slow summer
- How to improve your Direct Message conversations with customers
- 7 articles to help you craft the perfect Twitter Video strategy
- How ClassPass does customer service replies
- 7 blog post ideas that will engage your readers every time
- August lineup: Key dates to help plan your marketing campaigns
- 6 tips for nailing your chatbot content strategy
- How to create personas and map content to the buyer journey
- 6 PR trends to check out in 2018
- 5 demand generation problems B2B marketers should be prepared for
- Organize your Twitter strategy around content pillars
- Artificial Intelligence: Terms marketers need to know
- Get help with Twitter Ads
- How often should I publish content? Content marketers on their cadences
- How to promote your Twitter chat
- 5 Twitter content formats that influence purchase behavior
- Customer care: 7 ways to provide stellar customer service on social media
- September lineup: Key dates for Twitter marketers
- Defining your brand voice with Tweets
- Q&A: HelloFresh's Sr. Social Media Manager shares tips on developing your social strategy
- 10 creative ways to repurpose your data visualizations
- August roundup: Creative Tweet examples and marketing campaigns
- The dos and don’ts of hashtags
- Email marketing strategies to drive ROI
- How to align Twitter content to your marketing objectives
- A thank you to our community
- Q&A: How fashion start-up Rothy's uses Twitter to drive brand awareness
- How to say more with short Tweets
- 3 reasons content is still king in the age of influencer marketing
- Get to know your followers with Twitter audience insights
- The 6 essential elements of an effective marketing strategy
- October lineup: Key dates for Twitter marketers
- Everything you need to know about Twitter Moments
- 3 ways to build a brand narrative with short-form content
- September roundup: Creative Tweet examples and marketing campaigns
- 7 key steps to choosing the right social media influencer
- Q&A: How Sticker Mule creates Tweets that drive engagement
- The most important media and PR trends for 2018
- How to build an editorial calendar that gets results
- 5 brands that created Tweets for omni-channel marketing campaigns
- How to use GIFs to strengthen your brand
- 9 ways to turn ebooks into fresh content
- 3 things to consider when planning your 2018 ad budget
- Create a successful content marketing strategy
- Do you have a goal for your marketing email
- 5 effective ways conference presenters can use Twitter
- Content Marketing Institute shares blogging tips for B2B marketers
- Q&A: How InVision uses Twitter Ads for event marketing
- 7 ways to create Tweets that support your omni-channel marketing
- November lineup: Key dates for Twitter marketers
- The pros and cons of AI in marketing
- The state of B2B content marketing 2018: Top stats and takeaways
- The power of branded illustrations and animation in content marketing
- 3 ways your brand can start leveraging Video Website Cards
- Creative roundup: Standout video campaigns from brands on Twitter
- Buffer shares how the role of a social media manager is evolving
- Budget series pt. 1: How to determine your paid social media budget for 2018
- Q&A: How a mobile app increases downloads with Twitter Ads
- 6 tips for a successful 2018 content strategy
- Gated vs. ungated: What content marketing pieces generate leads?
- Small Business Saturday 2017 checklist: 4 ways to get your business ready
- How to use content marketing tactics for internal communications
- Introducing Twitter Promote Mode
- 6 things you need to know to craft a compelling client Twitter strategy
- Learn how to create better Tweets with the Twitter Assistant
- Public relations trends: PR with visuals
- 2018 marketing predictions from the C-Suite
- Budget series pt. 2: How to allocate your paid social budget
- Simply Measured shares their social media listening tips
- Q&A: The marketing team behind @SimonBooks shares tips on creating impactful organic and paid content
- How to split the workload with your creative content agency
- December lineup: Key dates for Twitter marketers
- Budget series pt. 3: How to ask for more paid social budget
- How to encourage user-generated content for your brand on Twitter
- 4 tips for providing effective customer support on Twitter
- 4 recurring hashtag trends that will make your Tweets more impactful
- 7 ways to maximize your online marketing budget
- How to get the most ROI from your branded content
- 5 brands that effectively use Twitter share their tips
- The secret to an effective hashtag campaign
- How to prove your content marketing success to your boss
- 5 articles to help your brand craft a 2018 marketing strategy
- 4 ways to build your thought leadership influence on Twitter
- UX and SEO best practices for multimedia content
- Evernote shares tips for getting organized in the new year
- Is your content creating the emotional connection your audience needs?
- January 2018 lineup: Key dates for Twitter marketers
- Q&A: How B2B brand Airtable sees success on Twitter
- Boost your website traffic with these 3 social media tips
- Insider tips for creating a Twitter marketing strategy
- 7 useful insights you can learn from Twitter analytics
- 6 ways social media managers can deliver a great Twitter experience
- 7 research-backed ways to connect with Gen Z on Twitter
- How to measure demand generation: 13 expert tips
- February 2018 lineup: Key dates for Twitter marketers
- How to use social listening to leverage customer conversations
- Beyond vanity metrics: 4 ways to track how your Tweets are performing
- How to measure brand awareness: 4 key steps
- Q&A: A CMO's insight on using Twitter for establishing thought leadership
- Branding and brand marketing, defined
- AI is changing marketing as we know it, and that's a good thing
- Millennials, AI and transparency: 10 predictions for 2018
- 6 ways marketers can use Twitter Polls
- 5 marketing metrics that don't mean what you think they do
- How a competitive audit can give your brand a leg up
- Creative roundup: Examples of brands using 280 character Tweets
- How Tweeting can help you write better blog posts
- March 2018 lineup: Key dates for Twitter marketers
- Q&A: Justworks' Social Media Manager shares tips on creating a B2B social strategy
- 12 things you need to craft a content strategy that really works
- 4 tips for creating consumer-centric content
- How to use competitive intel to make your Twitter account stand out
- 4 tips for brands Tweeting during major live events
- Q&A: DoorDash's Social Media Manager shares his Twitter tips
- Guest posting 101: Why guest posting is one of the best blogger outreach practices to use
- 4 ways authenticity can upgrade your content marketing
- 3 ways healthcare brands use Twitter to improve health
- How to find a balance between quality and quantity in content marketing
- Getting started with Twitter Ads: 3 questions to consider
- Are your social campaigns infused with a brand persona?
- Use word-of-mouth data to drive creative content campaigns
- When content marketing turns smart: How data can help creativity
- 3 ways to ensure the long-term success of your content marketing strategy
- April 2018 lineup: Key dates for Twitter marketers
- Creative roundup: 4 brands that take Twitter customer service to the next level
- The 7 biggest secrets of social media influencers
- A journalist's 12 tips to writing content
- Make it live, make it lively: How Periscope powers brands
- How agency Bloomerang Solutions expanded its services with Sprout Social Chatbots
- How to get started with data-driven storytelling
- How to use Twitter for social selling
- 5 standout examples of agencies on Twitter
- How to develop a Direct Message strategy to connect with customers
- Q&A: UK publisher Pan Macmillan shares their Twitter Ads tips
- May 2018 lineup: Key dates for Twitter marketers
- 5 ways to use video to have conversations
- Creative roundup: UK brands on Twitter
- Q&A: Creative agency NAIL shares their Twitter tips
- Tips on writing for email vs. writing for social media
- 7 tips for a kickoff meeting with your remote agency
- What to Tweet: 6 ways to get unstuck when you're out of Tweet ideas
- Guide: How to create a social media crisis management plan
- Creative roundup: 6 ways brands use Twitter for HR and recruiting
- How to use event targeting on Twitter
- June 2018 lineup: Key dates for Twitter marketers
- Q&A: How an e-commerce brand created a community on Twitter
- From campus tours to live lectures: Tips for Universities marketing on Twitter
- 5 ways to connect with Twitter sports fans during the 2018 FIFA World Cup
- 6 best practices for In-Stream Video Ads on Twitter
- What Twitter KPIs should you be tracking?
- Define your “why” for Twitter success
- 4 things to consider when building your brand’s Twitter strategy
- Q&A: University of Manchester shares their advice on Twitter for universities
- July 2018 lineup: Key dates for Twitter marketers
- 6 tips for creating standout Twitter Ads
- 5 ways to find and hone your brand voice
- An easy way for agencies to manage multiple Twitter Ads accounts
- Building a B2B communications strategy around owned, earned, paid and shared
- How to nail down your brand's tone and voice
- 4 smart media planning steps every agency should take
- 4 key considerations when building a Twitter Ads campaign
- 4 emerging video formats that drive performance on Twitter
- August 2018 lineup: Key dates for Twitter marketers
- Engaging with your audience through event Tweeting
- 5 tips for developing a smart brand strategy
- Tweet inspiration: Why you should Tweet like a tourism brand
- In-house contractors vs. outside agency: What exactly does your marketing need?
- Creative roundup: Examples of brands using emojis in their Twitter strategy
- 5 tips for getting your brand noticed on Twitter
- September 2018 lineup: Key dates for Twitter marketers
- Video advertising best practices for Twitter Video Ads
- Creative roundup: Examples of impactful video campaigns on Twitter
- 5 unique challenges for mobile product managers and how to handle them
- Q&A: How SkipTheDishes increases brand awareness and conversions with Twitter Video Ads
- October 2018 lineup: Key dates for Twitter marketers
- 5 ways to deepen audience engagement during events
- Creative roundup: 5 examples of brands Tweeting during events
- Examples of effective Holiday marketing on Twitter
- 3 reasons to try conversation targeting on Twitter
- Q&A: How ManageFlitter uses Twitter chats to connect with their audience
- How to incorporate trending topics into your Twitter strategy
- 5 ways to boost brand buzz before Christmas
- Do more with less — maximize any video budget
- How to use Twitter Moments to connect with customers
- How to use storytelling to craft better Tweets
- 4 ways to feature products in your Twitter campaigns this gift-giving season
- 10 tips for standout Christmas ads on Twitter
- Micro-influencers and where to find them
- Behind the buzzword: What “authenticity” means for your marketing strategy
- #Proofing: 6 steps for ensuring quality Tweets
- 5 content marketing trends to watch in 2019
- 6 ways to reach last-minute Christmas shoppers on Twitter
- How to plan your holiday Tweet schedule
- November 2018 lineup: Key dates for Twitter marketers
- 5 customer care trends for 2019
- What you should be doing now to get your business ready for the holidays
- 5 Twitter tips for winning Black Friday and Cyber Monday
- 4 ways to use video during product launches on Twitter
- Tips for Q4 success: How to finish the year strong
- Twitter tips: 5 ways to use video in your holiday marketing campaigns
- 4 creative best practices for mobile app campaigns on Twitter
- 6 ways brands use Twitter on Black Friday and Cyber Monday
- 5 ways to handle Tweeting during the holiday season
- 5 ways having a personal Twitter account steps up your ad game
- Creative round-up: How agencies can get in the holiday spirit
Before you hire a video production team, answer these important questions
Video is a central piece of what's happening on Twitter. Read on to learn what questions to ask before hiring a production team or check out our latest research on Twitter Video.
Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video.
There are many questions to discuss with your team first that will help with overall expectation and experience. From high-level strategy issues like messaging and branding to more tactical details like timely logistics and important visual components.
Whether you’re trying to raise funds, attract the right customers, recruit new talent or educate consumers, here are a few things, in order of importance, you should know before you hire a video production company.
Who is your audience?
One of the first questions to discuss and decide is, who is the main audience is for your video? Answering this question first will help in the analysis of other considerations. If you’re producing a video targeting expecting mothers, that information helps to set the tone for messaging, visuals, and music selection. But a B2B audience would be totally different. If you’re producing a video targeting mechanical engineers looking for tools and gadgets, the creative direction of the video will purposely take a 180-degree turn. Know who you want to be watching your video and make that your starting point.
How do you want people to feel?
This is a biggie. When that specific audience is watching your video on your website, through an email campaign, or at an event, what do you want their action to be after the video fades to black? Whether you want someone digging into their pockets for a tissue and checkbook or feeling motivated to click the “buy now” button, that overriding feeling you want to create needs to be reflected in the messaging, the visuals, and the overall tone.
What are the key messages you want to communicate?
Behind every good video is a strategy. Showing up one day with a camera in one hand and microphone in the other probably won’t set you up to produce an amazing video. After establishing that overall goal of the video, identify the key messages you want to communicate that will help viewers inch closer to that goal. Our human brains can only process so many items of information at one time. With that in mind, hone in on those messages and make sure they’re clear, concise, and conducive to educating, inspiring, or influencing your audience.
When and what specific visuals should be captured?
Though identifying shots and visuals to capture comes a bit later in the pre-production process, it’s important to consider any specific events, scenarios, or people that would need to be scheduled during the video shoot. For instance, if your manufacturing facility is busiest right before the holidays, it may be wise to schedule the video shoot during that time to show the breadth of your work. Likewise, if you’re producing a video that has a hard deadline, make sure to plan more time than you think is needed. Remember, producing a video often comes with more planning, logistics, time budgeting, and reviewing than anticipated.
What is your budget?
Yes, producing a video can be expensive. However, not all video is created equal. The important thing to remember is time, people, and production gear tend to drive production costs. If you want to produce that underwater, high-flying, five different locations video, it can be done, just be prepared to spend more. Likewise, maybe a few, shorter, high-level videos on your landing pages are the perfect use of video for you. Lowering use of those resources helps to keep costs down.
What is your distribution strategy?
By this point, you’re probably starting to see a vision for how your video will come together. Don’t stop at the production phase, but think ahead to how you plan to distribute the video. When a video is produced specifically for an event, you have a captured and interested audience. When a video is produced specifically for social media, your goal is to capture and pique interest in your audience. Take full advantage of the video and use it for both platforms, but make sure you’re ready to think through the strategy of how they’ll be produced and edited differently. Try producing and publishing a shorter, high-energy “teaser” of the full video on social media to link to the full video on your website.
How will you know if the video is a success?
As with so many of our marketing efforts, we need ROI and analytics to help defend and enforce the tools we’re using to drive business and awareness. Get your whole team to think through what it would take to make the video a success. Maybe it’s leads generated, views on YouTube or dollars donated. Or all of the above! Not only does clarification on this help your video production team aim to meet that same goal, it also gets buy-in from your internal team when it works. Plus, it makes you look good.
By taking these steps before hiring a team, you’re sure to save time, decrease confusion, and create a video you and your team can be proud of. Consult your video production team to help think through these strategies, come up with key takeaways, and set plans to produce your video.
Additional reading:
- Video thrives on Twitter
- 3 ways brands can harness video on Twitter
- Why you should focus on native and video advertising
This article was written by Kari Jo Faulhaber from The StoryTeller Media Blog and was legally licensed through the NewsCred publisher network.The views expressed in this article do not necessarily reflect those of Twitter or its affiliates.