Bring out the candy corn, Halloween is just around the corner. People on Twitter love all things spooky and pumpkin — so much that last year alone, there were more than 20 million Tweets related to #Halloween.* 

Here are four things to Tweet about this Halloween, illustrated with brand examples. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it; you’ll share your brand, add value, and increase Tweet engagement.

Share tips and tricks

People are looking for content that will help them get ready for the holiday. Highlight your expertise by Tweeting Halloween inspired tips, advice, and tricks. 

@mydomaine shares their design wisdom by Tweeting tips for throwing a Halloween party.

Connect the moment to your product

You don’t have to sell candy, costumes, or pumpkins to connect with people; all sorts of businesses can make the most of #Halloween. Get creative and think of different ways your product can relate to the holiday.

Coffee company @ChameleonCoffee connected their product to the season by highlighting the scary idea of a morning without coffee.

Tweet video content

With 90% of Twitter video views happening on mobile, this is an ideal way to reach customers in real time, wherever they are.* Want to learn more about video on Twitter? Check out our Twitter video resources.

@bakedbymelissa created a short video to showcase their seasonal products. 

Use hashtags to join ongoing conversations or highlight campaigns

Add seasonal hashtags such as #Halloween, #TrickorTreat, or #DIYCostume on relevant content to connect your Tweet to the broader conversation. By adding the hashtag, it increases the chance someone interested in the event will engage with your Tweet and discover your brand.

You can also create a unique hashtag if you’re running a contest, generating buzz around a sale, or introducing a seasonal product. For example, @StoneBrewingCO created #FrighteninglyFresh to promote their seasonal brew.

Ready to get started? Create your own campaign, or take a look at our Twitter Ads basics to learn a little more.

*Source: Twitter internal data