Perhaps one of the most useful features of Twitter analytics is the ability to view data on recurring trends. Recurring trends gives you access to valuable stats on Tweet volume for commonly used hashtags – hashtags you can use to amplify your brand’s presence on Twitter.

As a brand, you want to create campaigns that spark conversation and increase your Tweet engagements. But, instead of guessing which hashtags will be most relevant for your audience, Twitter analytics breaks each trend down to the top gender, age, and location talking about it. This way, you can accurately target your hashtag use based on your followers’ demographics and make a greater impact.

Weekly hashtags like #WednesdayWisdom and #SundayScaries have become standard and are something people look forward to each week. Here's a deeper look at four of Twitter’s top recurring weekly hashtags and tips on how your brand can tap into these conversations.

#MotivationMonday

#MotivationMonday gives your followers inspirational content to start off the week with. Perfect for almost any industry, #MotivationMonday had 2.4 million Tweets and generated more than 125 million impressions in 2016.

Not to mention, it’s a hashtag that is relevant for both men and women, and most commonly used by 18-24 year olds in the United States. Give your followers a healthy dose of #MotivationMonday by sharing content that inspires them or showing them what inspires you.

@Zomato's tongue in cheek Tweet has their audience starting their Monday morning off with a dose of laughter.

#TravelTuesday

#TravelTuesday is for travel lovers and those who want to share travel tips or exciting places to visit.

The trend appeals to a wide range of people, ages 18-34, making it applicable for many brands to use. But, it’s important to remember that tailoring the hashtag to your audience will increase your chances of high engagement. 

Instead of putting up a generic travel photo, @LDNLibraries  catered to the interests of their target audience. Not only does the quote fit with the hashtag, it also suits what their audience is most likely to respond to.

#WCW

#WCW or Woman Crush Wednesday is a weekly tribute to women everywhere.

This trending hashtag is commonly used by both men and women in the United States, ages 18-24.

Have a strong female role model you want to share with the world? Give her a shout out with a #WCW. It’s a great way to reflect your brand’s core values.

@edailykenya celebrated Kizzie Shako, a senior forensic medical officer and the 1st Kenyan female police surgeon with the above Woman Crush Wednesday Tweet.

#TBT

#TBT or Throwback Thursday gives people the opportunity to share photos or thoughts about a “throwback” to an earlier time. It’s a fun way to share past photos or express nostalgia.

#TBT is a widely used recurring trend across Twitter with 4.5 million Tweets and 389 million Tweet impressions in 2016.

For brands, it’s a chance to highlight important firsts or innovations in your company’s history. Or, share fun facts about your company’s past.

Retail company, @eddiebauer joined in on the conversation by Tweeting of a photo of an old price sheet of theirs.  

Want to see the volume from other recurring hashtags and a full demographic breakdown of each trend? Access these valuable stats and more through the 'Events' section in Twitter analytics.

Have more questions? Follow @TwitterBusiness for more tips, or check out the basics on how to create a campaign.

Additional reading:

• 3 ways to tap into trending topics on Twitter
• Get to know your followers with Twitter audience insights
• The secret to more effective paid campaigns? Better organic content.

The original version of this article was published on MarketingProfs.