There’s one day a year that everyone joins in to celebrate a very special person: dad. In fact, last year there were over 37.8 million Tweets about #FathersDay.*

With a little planning, you can use the occasion to connect with a wider audience before, during, and after June 18h. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it — you’ll add value to your followers and express your personality in a genuine way.

Put your product in the spotlight with GIFs

GIFs are more than funny images you send to friends — they can be used to create powerful marketing content. These animated images can add a touch of personality to your Tweets, and also lead to higher Tweet engagement rates.

@southern_proper uses a GIF to spotlight their best deals.

Tweet gift ideas

People are on the hunt for the perfect gift for dad. Help ease the shopping stress by providing gift ideas.

@knockknock shares their Father's Day gift guide.

Run a contest

Increase Tweet engagements and attract new customers by running a contest in honor of Father's Day.

@Boomchickapop encourages engagement by running the #BoomDADSweepstakes.

Share your sense of humor

All Father's Day Tweets don't need to be overly mushy or formal. Get creative and Tweet something that's relatable to your followers and will make them chuckle.

@EVOLfoods showcases their sense of humor in their Tweets.

Mattress company @Casper keeps it light and humorous on Father's Day.

Provide tips and tricks

People are looking for helpful content that will make their lives a little bit easier. Highlight your expertise by Tweeting Father's Day tips, DIY ideas, and tricks.

Restaurant reservation startup @Reserve shares a BBQ recipe with their followers. By including the #FathersDay hashtags they are able to reach a wider audience.

Have more questions? Follow @TwitterBusiness for more tips on seasonal marketing, or check out the basics on how to create a campaign. 

*Twitter internal data