- Infographic: Holiday shopping on Twitter
- 4 things to Tweet about this Halloween
- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
- 5 ways to increase your Tweet engagements with emojis
- 4 steps that drive success with personal branding
- How to create and use hashtags
- How valuable are your followers?
- 3 ways to tap into trending topics on Twitter
- How to: Advanced search on Twitter
- How Quick Promote can get you noticed on Twitter
- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
- What to Tweet about this fall
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
- How to incorporate video into your content strategy
- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
- 4 ways to use the New Year to promote your business
- Our favorite articles of 2016
- 10 tips for choosing the best graphic designer
- 3 ways to create a consistent visual brand on Twitter
- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
- 5 ways to step up your brand in 2017
- How to do influencer marketing right in 2017
- Customer journey mapping: What you must know
- The secret to more effective paid campaigns? Better organic content.
- How to manage your Twitter Ads campaigns with Flightly
- February lineup: Your essential marketing calendar for the month
- #TweetHour recap: Building your personal brand
- What to Tweet this Valentine's Day
- 4 do's and don't's of Twitter images
- Want to build strong influencer relationships? Focus on ease and value
- Top hashtags and keywords to use for Valentine's Day
- Tips for entrepreneurs: A conversation with Larry Kim
- Courting an influencer
- 8 ways to energize your B2B content marketing strategy
- Interviewing marketing freelancers? Ask these 6 questions
- March lineup: Key dates to help plan your marketing campaigns
- Hidden Twitter tricks from a social media manager: the media library
- How brands can reach a second screen audience
- Meet the awareness campaign
- 6 things to Tweet this spring
- Spring clean your Twitter profile
- How better quality whitepapers can improve lead generation
- Top hashtags and keywords to use this spring
- It's now easier to manage the payments and billing of your Twitter Ads
- 5 Periscope tips for your brand
- #TweetHour recap: How to leverage influencer marketing trends
- How to use Tweet threads
- 5 tips for writing effective Twitter Ads copy
- How to use Periscope 360 for your brand
- How to spread your message with the awareness objective
- April lineup: Key dates to help plan your marketing campaigns
- 5 things to Tweet this Easter
- How to create evergreen content with lasting engagement
- What micro-influencers can do for your brand
- The psychology of shareable content
- Top hashtags and keyword to use for Easter
- 7 tricks to produce content on a budget
- Data-driven tips for B2B marketers on Twitter
- What is relationship marketing?
- Mobile shopping doesn't mean skipping the store
- Content marketing myths that businesses need to stop believing
- How to fill holes in your content calendar
- Are you ready to handle your next company crisis on Twitter?
- Who to follow for National Small Business Week
- Is your marketing strategy protected against changing buyer behavior?
- 6 articles to help you craft your Twitter strategy
- How to start a content marketing campaign with no money
- How to make announcements on Twitter that build engagement
- Twitter named one of the top trusted brands for social and digital marketing
- May lineup: Key dates to help plan your marketing campaigns
- 4 must-read articles for lean marketing teams
- What you can learn from your agency's social media feed
- 4 articles to help your brand succeed with smart design
- 5 things to Tweet this Mother's Day
- Top hashtags and keywords to use for Mother's Day
- 6 things to Tweet when attending a conference
- How to choose your hero stat
- Why goals matter to influencer marketing success
- 5 interesting ways to share your brand story
- 5 tips for more effective influencer marketing
- 5 things to Tweet this June
- Why you should focus on native and video advertising
- 7 tips for creating engaging content every day
- Before you hire a video production team, answer these important questions
- June lineup: Key dates to help plan your marketing campaigns
- Top hashtags and keywords to use this June
- Hidden Twitter tricks from a social media manager: Tweet scheduling
- 3 ways brands can harness video on Twitter
- How to use Twitter analytics to plan more impactful Tweets
- 5 things to Tweet this Father's Day
- 5 tips for responding to customer mentions on Twitter
- Is your company giving video the love it deserves?
- Top hashtags and keywords to use for Father's Day
- What people want out of video content
- 3 ways to incorporate video into your everyday content
- Brand yourself — personal branding for business owners
- #TweetHour recap: How to incorporate video on Twitter
- 3 data-driven, engagement boosting ideas for lifestyle brands
- Need Tweet ideas? Here are 6 things to Tweet this July
- Repurposing your influencer marketing content for maximum value
- 5 data-driven tips for scroll stopping video
- Short video content: Creating a strategy for snackable videos
- July lineup: Key dates to help plan your marketing campaigns
- Top hashtags and keywords to use this July
- #TweetHour recap: How to produce engaging video
- Video success story: MailChimp
- Need blog post ideas for your business?
- Creative, less-than-obvious ideas to promote your whitepaper on Twitter
- 3 reasons videos capture Twitter's mobile audience
- How do I create a blog editorial calendar that works?
- How to tighten up your content marketing strategy during a slow summer
- How to improve your Direct Message conversations with customers
- 7 articles to help you craft the perfect Twitter Video strategy
- How ClassPass does customer service replies
- 7 blog post ideas that will engage your readers every time
- August lineup: Key dates to help plan your marketing campaigns
- 6 tips for nailing your chatbot content strategy
- How to create personas and map content to the buyer journey
- 6 PR trends to check out in 2018
- 5 demand generation problems B2B marketers should be prepared for
- Organize your Twitter strategy around content pillars
- Artificial Intelligence: Terms marketers need to know
- Get help with Twitter Ads
- How often should I publish content? Content marketers on their cadences
- How to promote your Twitter chat
- 5 Twitter content formats that influence purchase behavior
- Customer care: 7 ways to provide stellar customer service on social media
- September lineup: Key dates for Twitter marketers
- Defining your brand voice with Tweets
- Q&A: HelloFresh's Sr. Social Media Manager shares tips on developing your social strategy
- 10 creative ways to repurpose your data visualizations
- August roundup: Creative Tweet examples and marketing campaigns
- The dos and don’ts of hashtags
- Email marketing strategies to drive ROI
- How to align Twitter content to your marketing objectives
- A thank you to our community
- Q&A: How fashion start-up Rothy's uses Twitter to drive brand awareness
- How to say more with short Tweets
- 3 reasons content is still king in the age of influencer marketing
- Get to know your followers with Twitter audience insights
- The 6 essential elements of an effective marketing strategy
- October lineup: Key dates for Twitter marketers
- Everything you need to know about Twitter Moments
- 3 ways to build a brand narrative with short-form content
- September roundup: Creative Tweet examples and marketing campaigns
- 7 key steps to choosing the right social media influencer
- Q&A: How Sticker Mule creates Tweets that drive engagement
- The most important media and PR trends for 2018
- How to build an editorial calendar that gets results
- 5 brands that created Tweets for omni-channel marketing campaigns
- How to use GIFs to strengthen your brand
- 9 ways to turn ebooks into fresh content
- 3 things to consider when planning your 2018 ad budget
- Create a successful content marketing strategy
- Do you have a goal for your marketing email
- 5 effective ways conference presenters can use Twitter
- Content Marketing Institute shares blogging tips for B2B marketers
- Q&A: How InVision uses Twitter Ads for event marketing
- 7 ways to create Tweets that support your omni-channel marketing
- November lineup: Key dates for Twitter marketers
- The pros and cons of AI in marketing
- The state of B2B content marketing 2018: Top stats and takeaways
- The power of branded illustrations and animation in content marketing
- 3 ways your brand can start leveraging Video Website Cards
- Creative roundup: Standout video campaigns from brands on Twitter
- Buffer shares how the role of a social media manager is evolving
- Budget series pt. 1: How to determine your paid social media budget for 2018
- Q&A: How a mobile app increases downloads with Twitter Ads
- 6 tips for a successful 2018 content strategy
- Gated vs. ungated: What content marketing pieces generate leads?
- Small Business Saturday 2017 checklist: 4 ways to get your business ready
- How to use content marketing tactics for internal communications
- Introducing Twitter Promote Mode
- 6 things you need to know to craft a compelling client Twitter strategy
- Learn how to create better Tweets with the Twitter Assistant
- Public relations trends: PR with visuals
- 2018 marketing predictions from the C-Suite
- Budget series pt. 2: How to allocate your paid social budget
- Simply Measured shares their social media listening tips
- Q&A: The marketing team behind @SimonBooks shares tips on creating impactful organic and paid content
- How to split the workload with your creative content agency
- December lineup: Key dates for Twitter marketers
- Budget series pt. 3: How to ask for more paid social budget
- How to encourage user-generated content for your brand on Twitter
- 4 tips for providing effective customer support on Twitter
- 4 recurring hashtag trends that will make your Tweets more impactful
- 7 ways to maximize your online marketing budget
- How to get the most ROI from your branded content
- 5 brands that effectively use Twitter share their tips
- The secret to an effective hashtag campaign
- How to prove your content marketing success to your boss
- 5 articles to help your brand craft a 2018 marketing strategy
- 4 ways to build your thought leadership influence on Twitter
- UX and SEO best practices for multimedia content
- Evernote shares tips for getting organized in the new year
- Is your content creating the emotional connection your audience needs?
- January 2018 lineup: Key dates for Twitter marketers
- Q&A: How B2B brand Airtable sees success on Twitter
- Boost your website traffic with these 3 social media tips
- Insider tips for creating a Twitter marketing strategy
- 7 useful insights you can learn from Twitter analytics
- 6 ways social media managers can deliver a great Twitter experience
- 7 research-backed ways to connect with Gen Z on Twitter
- How to measure demand generation: 13 expert tips
- February 2018 lineup: Key dates for Twitter marketers
- How to use social listening to leverage customer conversations
- Beyond vanity metrics: 4 ways to track how your Tweets are performing
- How to measure brand awareness: 4 key steps
- Q&A: A CMO's insight on using Twitter for establishing thought leadership
- Branding and brand marketing, defined
- AI is changing marketing as we know it, and that's a good thing
- Millennials, AI and transparency: 10 predictions for 2018
- 6 ways marketers can use Twitter Polls
- 5 marketing metrics that don't mean what you think they do
- How a competitive audit can give your brand a leg up
- Creative roundup: Examples of brands using 280 character Tweets
- How Tweeting can help you write better blog posts
- March 2018 lineup: Key dates for Twitter marketers
- Q&A: Justworks' Social Media Manager shares tips on creating a B2B social strategy
- 12 things you need to craft a content strategy that really works
- 4 tips for creating consumer-centric content
- How to use competitive intel to make your Twitter account stand out
- 4 tips for brands Tweeting during major live events
-
Q&A: DoorDash's Social Media Manager shares his Twitter tips
Arrow down icon
- Guest posting 101: Why guest posting is one of the best blogger outreach practices to use
- 4 ways authenticity can upgrade your content marketing
- 3 ways healthcare brands use Twitter to improve health
- How to find a balance between quality and quantity in content marketing
- Getting started with Twitter Ads: 3 questions to consider
- Are your social campaigns infused with a brand persona?
- Use word-of-mouth data to drive creative content campaigns
- When content marketing turns smart: How data can help creativity
- 3 ways to ensure the long-term success of your content marketing strategy
- April 2018 lineup: Key dates for Twitter marketers
- Creative roundup: 4 brands that take Twitter customer service to the next level
- The 7 biggest secrets of social media influencers
- A journalist's 12 tips to writing content
- Make it live, make it lively: How Periscope powers brands
- How agency Bloomerang Solutions expanded its services with Sprout Social Chatbots
- How to get started with data-driven storytelling
- How to use Twitter for social selling
- 5 standout examples of agencies on Twitter
- How to develop a Direct Message strategy to connect with customers
- Q&A: UK publisher Pan Macmillan shares their Twitter Ads tips
- May 2018 lineup: Key dates for Twitter marketers
- 5 ways to use video to have conversations
- Creative roundup: UK brands on Twitter
- Q&A: Creative agency NAIL shares their Twitter tips
- Tips on writing for email vs. writing for social media
- 7 tips for a kickoff meeting with your remote agency
- What to Tweet: 6 ways to get unstuck when you're out of Tweet ideas
- Guide: How to create a social media crisis management plan
- Creative roundup: 6 ways brands use Twitter for HR and recruiting
- How to use event targeting on Twitter
- June 2018 lineup: Key dates for Twitter marketers
- Q&A: How an e-commerce brand created a community on Twitter
- From campus tours to live lectures: Tips for Universities marketing on Twitter
- 5 ways to connect with Twitter sports fans during the 2018 FIFA World Cup
- 6 best practices for In-Stream Video Ads on Twitter
- What Twitter KPIs should you be tracking?
- Define your “why” for Twitter success
- 4 things to consider when building your brand’s Twitter strategy
- Q&A: University of Manchester shares their advice on Twitter for universities
- July 2018 lineup: Key dates for Twitter marketers
- 6 tips for creating standout Twitter Ads
- 5 ways to find and hone your brand voice
- An easy way for agencies to manage multiple Twitter Ads accounts
- Building a B2B communications strategy around owned, earned, paid and shared
- How to nail down your brand's tone and voice
- 4 smart media planning steps every agency should take
- 4 key considerations when building a Twitter Ads campaign
- 4 emerging video formats that drive performance on Twitter
- August 2018 lineup: Key dates for Twitter marketers
- Engaging with your audience through event Tweeting
- 5 tips for developing a smart brand strategy
- Tweet inspiration: Why you should Tweet like a tourism brand
- In-house contractors vs. outside agency: What exactly does your marketing need?
- Creative roundup: Examples of brands using emojis in their Twitter strategy
- 5 tips for getting your brand noticed on Twitter
- September 2018 lineup: Key dates for Twitter marketers
- Video advertising best practices for Twitter Video Ads
- Creative roundup: Examples of impactful video campaigns on Twitter
- 5 unique challenges for mobile product managers and how to handle them
- Q&A: How SkipTheDishes increases brand awareness and conversions with Twitter Video Ads
- October 2018 lineup: Key dates for Twitter marketers
- 5 ways to deepen audience engagement during events
- Creative roundup: 5 examples of brands Tweeting during events
- Examples of effective Holiday marketing on Twitter
- 3 reasons to try conversation targeting on Twitter
- Q&A: How ManageFlitter uses Twitter chats to connect with their audience
- How to incorporate trending topics into your Twitter strategy
- 5 ways to boost brand buzz before Christmas
- Do more with less — maximize any video budget
- How to use Twitter Moments to connect with customers
- How to use storytelling to craft better Tweets
- 4 ways to feature products in your Twitter campaigns this gift-giving season
- 10 tips for standout Christmas ads on Twitter
- Micro-influencers and where to find them
- Behind the buzzword: What “authenticity” means for your marketing strategy
- #Proofing: 6 steps for ensuring quality Tweets
- 5 content marketing trends to watch in 2019
- 6 ways to reach last-minute Christmas shoppers on Twitter
- How to plan your holiday Tweet schedule
- November 2018 lineup: Key dates for Twitter marketers
- 5 customer care trends for 2019
- What you should be doing now to get your business ready for the holidays
- 5 Twitter tips for winning Black Friday and Cyber Monday
- 4 ways to use video during product launches on Twitter
- Tips for Q4 success: How to finish the year strong
- Twitter tips: 5 ways to use video in your holiday marketing campaigns
- 4 creative best practices for mobile app campaigns on Twitter
- 6 ways brands use Twitter on Black Friday and Cyber Monday
- 5 ways to handle Tweeting during the holiday season
- 5 ways having a personal Twitter account steps up your ad game
- Creative round-up: How agencies can get in the holiday spirit
Q&A: DoorDash's Social Media Manager shares his Twitter tips
One brand that stands out with their playful tone of voice and engaging Tweets is DoorDash, a technology company that powers door-to-door food delivery. We chatted with Ryan Ochsner, Social Media Manager at @DoorDash, to learn more about their Twitter strategy.
Tell us a bit about yourself.
I’m Ryan Ochsner (@ryanochsner), and I oversee social media for DoorDash. I grew up in Colorado, then moved to Nashville for college where I actually began my career as a guitar player for country music stars. After years of touring and life on the road, I settled down to focus on a second passion: food. I went to work for Whole Foods Market, sharing their mission-driven initiatives through social media.
While doing that, I became really interested in the intersection of food and technology — and how the marriage of the two was changing the world. This brought me to San Francisco, and in 2017 I joined DoorDash — a company positioned at that same crossroads of food and tech, with a dynamic platform connecting people with endless possibilities.
Tell us a bit about DoorDash.
DoorDash was launched in 2013, but back then it was called “Palo Alto Delivery,” and there were only eight menus to choose from. Today, we connect customers with their favorite local and national restaurants in more than 600 cities across the United States and Canada — but that’s just part of the story behind what we do. The company was initially started to help local businesses. One of our co-founders (and CEO), Tony Xu (@t_xu), grew up watching his mom work in her own restaurant in order to save enough money to start a medical clinic and return to her roots as a doctor.
There are countless stories from local business owners just like hers. So DoorDash really exists to transform local communities and to enable new ways of working, earning, and living. We believe in delivering good by connecting people and possibility. Our latest initiative, Project DASH, takes the idea of delivering good to the next level — we’ve partnered with Feeding America® to help fight hunger and address the problem of food waste.
What does a typical workday look like for you?
There aren’t many moments throughout the day that I’m not online and connected. I start and end each day by checking brand mentions and trending topics/hashtags across our social channels. I actually block my calendar every morning to engage with our followers. It’s important that we join in the conversation with people — not just talk at them.
I also spend a lot of time building out our social media calendar and ensuring all major campaigns and initiatives come to life through each of our channels. I work closely with our art director and copywriter to curate assets, draft copy, and schedule posts. I’m lucky to work with such a talented creative team who help make it all come together.
I also work closely with our customer service team to ensure our customer experience and brand voice are cohesive across social.
Lastly, I’m a huge analytics nerd. I love seeing how posts perform, who interacted with them, and what made them successful. There’s always something new to learn and apply to the next campaign — and at a data-driven company, people love seeing the numbers.
How does Twitter fit into your marketing mix?
Twitter is one of our primary marketing channels. I tell everyone that our Twitter profile is a virtual brick-and-mortar of DoorDash, and it’s a place where people can interact with and experience the personality of our brand. Inspired by a Twitter Business blog post, we try to organize our content strategy around pillars. For us, those pillars include our brand mission, merchant partnerships, Dasher stories, consumer moments, and then there’s always room for ad-hoc content on trending topics.
What are a few Tweet examples that you think really capture the brand?
These Tweets really showcase our brand identity and mission of #DeliveringGood:
Polls are a great way for us to engage with our followers and allow them to weigh in:
We also love Retweeting content when our followers are excited about DoorDash:
Lastly, we’re really proud of our merchant partnerships — both local and national — and love sharing co-branded content whenever we can:
What’s something you’ve tested on Twitter recently that you’re proud of? How did you go about it and what were your learnings?
It’s important to try new strategies and tactics. Not all will work, but you don’t know unless you try. With the launch of our #DeliveringGood initiative, we’ve really put forth an effort to amplify our mission-driven message on Twitter. We’re seeing that it resonates with people, and it’s yielded us some of the highest engagement we’ve ever seen. Mission-driven initiatives resonate with our customers and followers. I think when a brand tries to do good in the world, followers want to support and be a part of that.
How do you use Twitter Ads to amplify your marketing efforts?
Twitter Ads play a crucial role in our marketing strategy. We use them to reach people more meaningfully and intentionally. We recently launched our new visual identity and renewed mission of #DeliveringGood, and we built out a Twitter campaign around this to reach more of our current and potential users. We’ve seen some really positive results so far.
For each ad campaign we run, we always discover something new — whether it’s a user-interest group we were unaware of or a spike in engagement from people in an unexpected geo-location. This is really valuable information.
How do you plan and create Twitter Ads that will resonate with your target audience?
I really enjoy building out Twitter Ad campaigns. The Ads Editor tool is great for fine-tuning each campaign and ad group. I always make sure we’re placing our ads in specific geo-locations to ensure people are seeing our content where DoorDash is available. It’s also important that the creative aligns with the audience we want to reach.
I’ll often experiment with campaign types — such as testing the same creative via an Engagement Campaign and Awareness Campaign and comparing the results.
What results have you seen with Twitter Ads?
There’s a lot of noise out there, and it can be challenging for brands to stand out. Breaking through the noise on Twitter requires a well-defined brand voice and an understanding of the audience you want to reach. Twitter Ads have helped us reach more of our customers in a meaningful way and allowed us to increase engagement as much 6x. Twitter Ads have also helped new followers discover us and keep up to date with everything happening at DoorDash.
Any final tips for brands on Twitter?
Twitter is where your brand can shine and show its personality. It’s also a unique place where people can interact directly with a brand. Have fun, be part of the community, and engage with your followers. Authenticity is key. Everything else will fall into place.
Know a brand doing interesting things on Twitter? Tweet us @TwitterBusiness.
Additional reading: