Gambling content

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here. 

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.

Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

• Online casinos and gambling, sports betting, and bingo
• Physical, brick-and-mortar casino establishments
• Online fantasy sports sites
• Bonus codes, vouchers and coupons redeemable for gambling content
• E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
• Gambling-related software such as gambling software and poker odds calculators
• Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
• Scratch games
• Lotteries
• Games/apps played for money
  

What products or services are not subject to this policy?

This policy generally does not prohibit:

• Hotels with a casino where the focus is on the hotel
• Gambling accessories (such as poker chips or pachinko machines)
• News and information about fantasy sports

How does this policy vary from country to country?

Brick-and-mortar casinos

Advertisements for licensed brick-and-mortar casinos are globally prohibited, except when targeting the countries listed below:

• Africa & Middle East: Ghana, Israel, Kenya, Nigeria, South Africa, Tanzania, Uganda
• Asia Pacific: New Zealand, South Korea    
• Europe: Austria, Belgium, Bulgaria, Bosnia & Herzegovina, Croatia, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Macedonia, Netherlands, Norway, Romania, Serbia, Slovenia, Spain, Sweden, Switzerland, UK
• Latin America: Argentina, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Panama, Peru, Uruguay
• North America: Canada, US

National and State licensed Lotteries

• Lottery advertisements by government entities, or entities with exclusive responsibility for running a lottery directly on a government's behalf; and state-licensed lotteries, are permitted in selected markets.
• Lottery advertisements must only target jurisdictions the advertiser is approved to operate/sell in.
• Contact Twitter if you are interested in these options.

The following additional requirements apply to gambling content advertisements targeting certain countries.

Australia

• Sports betting and lottery ads are permitted, provided the advertiser has prior authorization from Twitter. Advertisers may not accept live bets online.
• Fantasy sports ads are permitted.
• Daily fantasy sports ads are permitted with restrictions.
• Contact Twitter if you are interested in these options. 

Austria

• Online casino, sport betting and brick-and-mortar casino advertisements provided by state-licensed entities in Austria are permitted. These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in these options. 
  

Belgium

• Brick-and-mortar casino advertisements are permitted long as the advertiser is licensed by the Belgium Gaming Commission. These advertisers are only allowed with prior authorization from Twitter.
• Fantasy Sports ads are permitted.
• Sites driving traffic to gambling operators in Belgium (except lottery aggregators) -- such as affiliates, tips or odds sites -- are permitted as long as they do not require a licence or other permission for their activities. These advertisers are only allowed with prior authorization from Twitter. If an advertiser’s status changes in this regard, or the advertiser is the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, the advertiser must inform Twitter immediately.
• Contact Twitter if you are interested in these options. 
  

Bosnia and Herzegovina

•  Sports betting, online casino games and tombola are permitted provided the advertiser holds an authorization issued by Republicka Uprava Za Igre Na Srecu.
• Contact Twitter if you are interested in these options. 
  

Bulgaria

• Advertisers must be licensed by the State Commission for Gambling in Bulgaria.
• Ads for sports, culture, healthcare, education or social welfare events sponsored by gambling operators are allowed.

Canada

• Online casino games and sport betting advertisements provided by state-licensed entities in Canada are permitted. These advertisers are only allowed with prior authorization from Twitter. 
• Fantasy sports ads are permitted.

Croatia

• Online casino games and sports betting ads are allowed as long as the advertiser holds an authorisation issued by the Government of Republic of Croatia and a license issued by the Ministry of Finance.
  
• Contact Twitter if you are interested in these options. 
  

Czech Republic

• The following gambling ads are allowed in Czech Republic, as long as the advertiser is licensed by the Czech Finance Ministry:
  • Online casino
  • Sport betting
  • Poker tournament
  • Lottery-related websites

• Sites monetizing through links to gambling operators (excluding lotteries) are allowed. These include:
  • Affiliates
  • Aggregators
  • Tips, odds, and handicapping sites
• These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in these options. 
  

Denmark

• Online casino games, sports betting, poker tournament and brick-and-mortar ads are permitted provided advertisers targeting Denmark are licensed by the Danish Gambling Authority (DGA). These advertisers are only allowed with prior authorization from Twitter.
• Fantasy Sports ads are permitted.
• Sites driving traffic to gambling operators in Denmark--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in these options. 
  

Finland

• Online casino and sport betting advertisements provided by state-licensed entities in Finland are permitted. These advertisers are only allowed with prior authorization from Twitter.
• Fantasy Sports ads are permitted.
• Contact Twitter if you are intesrested in these options.

France

• Online casino games, sports betting and lottery ads are permitted provided advertisers targeting France are licensed by the Autorité de Régulation des Jeux en Ligne (ARJEL). These advertisers are only allowed with prior authorization from Twitter.
• Fantasy Sports ads are permitted.
• Sites driving traffic to gambling operators in France-- (except Lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
  
• Advertisers are responsible for ensuring that their landing pages provide a warning against excessive or pathological gambling, and that their websites operate on a “.fr” domain
• Contact Twitter if you are interested in these options.

Germany

• Sports betting, horse racing and lottery ads are allowed in Germany provided that the advertiser is in possession of a valid gambling operator license or intermediary license and an advertisement permission, both issued by the relevant authorities in Germany.
• Contact Twitter if you are interested in these options. 
  

Hong Kong 

• Lottery by state licensed entities is permitted with prior authorization from Twitter.
• Sports betting by state licensed entities is permitted with prior authorization from Twitter.
• Contact Twitter if you are interested in these options.

Ireland

• Promotion of online casinos games, sports betting, bingo and online lottery is permitted as long as the advertiser is licenced by the Irish Revenue National Excise Licence Office.
• Fantasy sports ads are permitted.
• Sites driving traffic to gambling operators in Ireland such as affiliates, tips or odds sites – are permitted as long as they hold the appropriate licence for their activities.
• Contact Twitter if you are interested in these options.

Israel

• Fantasy Sports ads are permitted.

Italy

• Gambling and gambling-related content advertising is prohibited.
• Only state-run lotteries are permitted. These advertisers are only allowed with prior authorization from Twitter. Contact Twitter if you need further information.

Japan

• Pachinko machine manufacturers are permitted.
• Government-controlled soccer lottery (toto) may be promoted by the toto organizer, provided the advertiser has prior authorization from Twitter.
• Government-controlled boat, horse, bicycle, and auto racing may be promoted by government-affiliated industry organizations and the local government entities that organize the events. These advertisers are only allowed with prior authorization from Twitter.
• Local government entities may not promote online betting on the events.
• Contact Twitter if you are interested in these options.

Macedonia

• Online gambling, sports betting, bingos and brick and mortar casinos ads are permitted provided:
  • the advertisers targeting Macedonia are licensed by the Ministry of Finance of the Republic of Macedonia
  • ads and landing pages must comply with all rules and regulations as set out by the Ministry of Finance of the Republic of Macedonia
  • These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in these options.

Mexico

• Advertisements for licensed brick-and-mortar casinos are permitted.
• Advertisements for Lotería Nacional and Pronósticos Deportivos are permitted with restrictions, provided the advertiser has prior authorization from Twitter.
  
• Advertisements for online casinos and online sports betting are permitted with restrictions, provided the advertiser has prior authorization from Twitter.
• Contact Twitter if you are interested in these options.

Morocco

• Online gambling promoted by State-run entities is permitted. These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in these options.

Netherlands

• Brick-and-mortar casino advertisements provided by state-licensed entities in the Netherlands are permitted. These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in these options.

New Zealand

• Brick-and-mortar casinos located in New Zealand are permitted to advertise their offline casino content, provided they have a license from the New Zealand Gambling Commission. These advertisers are only allowed with prior authorization from Twitter.
• The New Zealand Racing Board (New Zealand TAB) may advertise betting on horse racing and sports events, provided the advertiser has prior authorization from Twitter.
• Contact Twitter if you are interested in these options.

Nigeria

• Brick-and-mortar casino advertisements provided by state-licensed entities in Nigeria are permitted. These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in this option.

Norway

• Sports betting, including horse racing, and lottery advertisements provided by state-licensed entities in Norway are permitted.
• Fantasy Sports ads are permitted.
• Brick and mortar casinos are permitted but cannot make reference to poker.
• Contact Twitter if you are interested in these options.

Philippines

• Certain state run entities are permitted to advertise their gambling content. These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in this option.

Serbia

• Brick and mortar casinos and sports betting ads are permitted as long as the advertiser is licensed by the Administration for Games of Chance.
• Online casino games advertisements provided by state-licensed entity in Serbia are permitted. These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in these options. 

Slovenia

• Brick and mortar casinos ads are permitted provided advertisers targeting Slovenia are licensed by the Slovenian Office for Gambling Supervision. These advertisers are only allowed with prior authorization from Twitter.
• Advertisements targeting Slovenia must be in the Slovenian language.
• Contact Twitter if you are interested in this option.

South Africa

• Sports betting, including horse racing, and lottery ads are permitted provided the advertiser has prior authorization from Twitter.
  
• Fantasy Sports ads are permitted.
• Contact Twitter if you are interested in this option.

South Korea

• Kangwon Land, a casino, is permitted to advertise its offline casino content, provided the advertiser has prior authorization from Twitter.
• The Korea Racing Corporation is permitted to advertise its offline horserace betting content, provided the advertiser has prior authorization from Twitter.
• Contact Twitter if you are interested in this option.

Spain

• Online casino games, sports betting, bingo and lottery ads are permitted provided advertisers targeting Spain are licensed by the Spanish National Gambling Commission (CNJ). These advertisers are only allowed with prior authorization from Twitter.
• Fantasy Sports ads are permitted.
• Sites driving traffic to gambling operators in Spain--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
  
• Contact Twitter if you are interested in these options.

Sweden

• Gambling advertisements provided by state-licensed entities in Sweden are permitted.
• Fantasy Sports ads are permitted.
• Contact Twitter if you are interested in this option.

Switzerland

• Online games advertisements by state-licensed entities are permitted.
• Brick-and-mortar casinos licensed by the Federal Gaming Board may advertise their offline services. These advertisers are only allowed with prior authorization from Twitter.
• Contact Twitter if you are interested in this option.

Turkey

• Advertising for sports betting by the state-licensed entity are permitted.
• Contact Twitter if you are interested in this option.

UK

• Online casinos, sports betting, bingo and lottery advertising targeting the United Kingdom are permitted provided advertisers are licensed by the UK Gambling Commission.
• Operators licensed solely by a white listed UK Jurisdiction (currently Antigua & Barbuda, Alderney, Gibraltar, Guernsey, the Isle of Man, Jersey, Malta, and Tasmania) may only target the jurisdiction the license is from.
• Sites driving traffic to gambling operators in the UK--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
  
• Contact Twitter if you are interseted in these options. 
• Fantasy sports ads are permitted.

U.S.

• Sports betting ads are permitted with restrictions.
  
• Fantasy sports ads are permitted with restrictions.
• Lottery ads are permitted with prior authorization from Twitter.
• Contact Twitter if you are interested in these options.

What do advertisers need to know about this policy?

• Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

What other Twitter resources relate to this policy?

• Guidelines for Contests on Twitter

How to contact Twitter with questions or feedback about something on this page

Please file a ticket with our Support team for any of the following reasons. You can do so by logging in to ads.twitter.com and filing a support ticket using the Help? button in the top right corner of your ads dashboard.

• You are an advertiser who is looking to promote gambling content in a specific market which requires prior authorization from Twitter
• You are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review
• You believe that your account or Tweets were incorrectly reviewed 

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.