Inappropriate Content
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This policy applies to Twitter’s paid advertising products.
What's the policy?
Twitter prohibits the promotion of inappropriate content globally.
Examples of prohibited inappropriate content include:
- Content that is likely to be seen as:
-Threatening
-Violent
-Gruesome
-Abusive
-Shocking
-Disturbing
-Offensive
-Vulgar
-Obscene
-Distasteful
- Content that is inflammatory or provocative and is likely to evoke a strong negative reaction
- Content that refers to a sensitive event (e.g. deaths, natural/industrial disasters, violent attacks, civil disorder, etc.) and contains any of the following: personal attacks, hashtag appropriation, the selling of goods/services, political campaigning, or other inappropriate content.
- Content that glorifies self-harm or related content
Profanity
What other Twitter resources relate to this policy?
What do advertisers need to know about this policy?
Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.
If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help button in the top right corner of your ads dashboard.