Search results for: All B2B content
15 Results
Case Study
Global software supplier SAP positions a new product with Twitter targeting
Discover how SAP used Twitter to attract customers to its new software product and drive a 280% increase in mentions.
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
Twitter and chatbots help brands deliver top-notch customer service in Canada
Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.
Research
Ready to launch? Why you should turn to Twitter
Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.
Perspective
The 3 C’s of technology brand storytelling: content, culture, and connection
Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.
Research
Outfit envy is happening: tracking the fall fashion conversation on Twitter
Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.
Research
Speed, influence, and impact: How to launch on Twitter
Find success when launching something new on Twitter. Light the fuse and let your next social media marketing campaign launch explode by leveraging the unique speed and influence of Twitter.
Case Study
How @MuleSoft uses Twitter to drive booth traffic at a major industry event
Find out how MuleSoft used Twitter as a cost-effective way to connect with B2B customers, promote its brand, and generate leads.
Perspective
How Twitter’s expanded video programming slate supports your marketing strategy
Twitter’s content partners provide premium video for your marketing strategy.
Perspective
10 Rules for Effective Social Engagement with Twitter Partner Sprout Social
Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.