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Which supermarket dominates the American grocery conversation?
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What was the most popular iPhone feature release since 2010?
The “do not disturb” function.
Surprisingly, the “do not disturb” function, released in 2012 with the iPhone 5 and iOS 6, beat seemingly more technically advanced updates like the introduction of Siri, and Touch ID for the top spot by a large margin.
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Do Americans prefer takeout, dining out, or home cooking?
Home cooking.
Home cooking brings Americans far more joy than takeout/delivery or dining out.
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What exercise trend is on the way out?
Zumba.
Zumba went from almost 25% of the overall exercise conversation in 2011 to about 5% by 2016.
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What aspect of new technology scares consumers the most?
Privacy.
Negative sentiment around privacy has increased 10x since 2010.
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How do people feel about self-driving cars?
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When did cord cutting become a thing?
2015.
Cord-cutting conversation began to skyrocket in 2013, reached it’s peak in 2015 and has stayed steady since then.
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Which streaming service is making a run at Netflix and Hulu?
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Why are Americans buying fewer cars?
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How is consumer opinion about fat changing?
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What’s the most retweeted news story of the last 5 years?
The Associated Press announcing Donald Trump’s presidential election.
The Tweet, despite being posted in the middle of the night for most of America, was shared hundreds of thousands of times within minutes.
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Is Black Friday Dying?
No, but it is moving online.
We predict that by the end of the decade, more of the Black Friday conversation on social will be about online shopping than in-store shopping, a stark reversal from just two years ago.
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Are Mac and PC users really that different?
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Who is Britain's favorite member of the royal family?
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Exactly how big was the Pokemon GO launch?
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Low Carb vs. Low Fat: which is winning the diet debate?
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What was different about the 2016 election?
Fear.
Social posts categorized as fearful were significantly more common (3x) in the 2016 election cycle than in the 2012 election.
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When was the turning point for the #BlackLivesMatter movement?
This month, Crimson Hexagon’s data archive will surpass a trillion posts. With access to so much data, there’s essentially no limit to the types of questions you can answer. Whether you want to track a consumer trend as it emerges over time, identify the most popular fictional characters, or understand evolving perceptions around products or companies, Crimson’s ever-growing (and industry-leading) data archive is your skeleton key.
Explore the questions below to see how access to a trillion social posts can give you the answers you need.
