KITKAT uses In-Stream Video Sponsorship to own the NFL conversation
Celebrating breaks 280 characters at a time. House Rules: https://t.co/2KDuceptLg
We always strive to find innovative ways to engage consumers in authentically and contextually relevant ways. Twitter’s In-Stream Videos allowed KITKAT to deliver the right message, to the right person, at the right time.
Solutions used
Audience targeting
You want your message to be heard by the right person. Twitter's targeting capabilities ensure it will be.