Optimize Tweets with Cards
About Twitter Cards
With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. Simply add a few lines of markup to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to their followers.
The Tweet embedded below shows a Player Card along with the text of the Tweet:
Connect & discover: The Twitter story in 1:40 http://t.co/TRRiDAbkUR
— Twitter Advertising (@TwitterAds) November 8, 2013
Drive engagement from your Tweets
The different Card types each have a beautiful consumption experience built for Twitter’s web and mobile clients:
- Summary Card: Title, description, and thumbnail.
- Summary Card with Large Image: Similar to the Summary Card, but with a prominently-featured image.
- App Card: A Card with a direct download to a mobile app.
- Player Card: A Card that can display video/audio/media.
To learn more about how the Card meta tags and web crawler work, check out the Getting Started Guide.
Drive app downloads from your Tweets
In addition to displaying content in a more engaging way, Cards can also drive downloads of mobile apps, and even link directly into installed applications. For more information, see Cards for Mobile Developers.
Get started in 4 simple steps
Ready to get started with Cards? In most cases, it takes less than 15 minutes to implement.
- Choose a card type to implement.
- Add the correct meta tags to the page.
- Run the URL through the validator tool to test. If you are working with a Player Card, request approval for whitelisting. All other Cards do not need whitelisting.
- After testing in the validator or approval of your Player Card, Tweet the URL and see the Card appear below your Tweet in the details view.
We hope you enjoy using Twitter Cards, and if you have any questions, drop us a line on the Twitter Cards Forum. Thanks, and happy coding!
