Search results for: All Research content
26 Results
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
How to create video that captivates on Twitter
Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.
Research
Helping brand marketers measure the impact of their advertising
Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.
Research
New research: Twitter TV fans tune in live to their favorite shows
Learn about engaged TV fans on Twitter and how brands can be a part of the live TV conversation.
Research
Best practices for supercharging campaigns with branded emojis
Campaigns with branded emojis can supercharge video ads and drive earned media. See how it works.
Research
How to connect with the Hispanic auto-buying market on Twitter
Hispanic consumers have unique behaviors that influence how they purchase automobiles. Learn how to connect effectively with this large, growing market.
Research
Three tips to steer new car buyers’ path to purchase
Vehicle buyers use Twitter to do lots of research and buy quickly. Learn what drives these valuable consumers on their road to purchase.
Research
New research shares the keys to In-Stream Video Ad effectiveness
The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics
Research
The most effective ways to promote your video campaign
Research shows that Twitter is the most effective way to do a video takeover.
Research
Twitter extends reach of TV campaigns to young, hard-to-reach audience
New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.